Premium Midscale and Economy - Global Full Funnel Campaign Director

Within the Global Digital Marketing & Ecommerce (DM&E) team the Global Full Funnel (FF) Campaign Director is responsible for leading the right implementation and execution of the full funnel Integrated Communication Plans (ICP) for PME brands.

This role ensures seamless collaboration between Global Brand teams Global DM&E Regions and Agency as well as liaising with Luxury & Lifestyle division and integrating ALL to deliver effective campaigns that drive business results while supporting Accors transition to the Full Funnel (FF) model.

Key Responsibilities

1. Lead the Full Funnel Model Transformation

• Foster the adoption and implementation of the Full Funnel (FF) model in collaboration with Agency and internal stakeholders (including DME & Brand teams).
• Define implement and improve ways of working (WoW ) and collaboration to ensure effective delivery between brands/DM&E/Regions/Agency (brief production planning budget).
• Work hand in hand with brand FF Brand leads to provide strategic guidance during brief creation and campaign planning.

2. ICP Coordination & Process

• Prepare drive and orchestrate FF briefing sessions with Brands and Agency.
• Work effectively with brand FFBrand leads/DM&E during brief creation to ensure alignment with business objectives and strategies and ensure smooth collaboration across all touchpoints (campaign goals and KPIs target audiences budgets and deliverables)
• Ensure alignment with all stakeholders on ICP priorities timelines consistency and deliverables
• Act as the central point of contact for coordinating ICP with all stakeholders (PME Brands/ L&L/ ALL / Global DM&E/ Regions and Agency) on Paid Owned and Earned.
• Follow and evolve tools and systems compliance (Taxonomy tracking rules) around the ICP to ensure comprehensive visibility across regions and brands.
• Deploy and Maximize ICP processes onto ASANA for Global PME ICP management (tool adoption and usage trainings).
• Continuously improve Governance Processes and ways of working with all stakeholders.

3. Media Strategy planning

• Using bestinclass Strategy to support the delivery of FullFunnel Campaign Planning working conjunctly with DM&E channel experts
• Work jointly with Brands and agency bringing expertise on brief audiences media plan proposal and planning refinement.
• Link Media and other levers with content strategy to build Effective & Efficient Brand Strategies

4. Content Production

• Coordinate with Agency Content Factory master asset extension and asset reuse/adaptation and production to deliver scalable channelled content (Paid Owned and Earned)
• Develop toolkits jointly with Full Funnel agency that include guidelines golden rules recommendations and best practices for effective deployment & execution.
• Support global teams and regions in the deployment adaptation and enhancement of content across various markets and platforms

5. Performance Optimization & Reporting

• Collaborate on building an effective Measurement Frameworks for a full POE view.

• Oversee and consolidate the overall performance of campaigns and assets performance across all channels (Paid Owned Earned) to ensure business objectives are met.
• Lead detailed reporting on campaign outcomes through feedback loops and postmortem analyses of full funnel global campaigns.
• Collaborate with Agency and brand Full funnel lead /DME to identify areas for improvement based on datadriven insights.

Qualifications :

• < 10 years ecommerce/Marketing experience.
• Strong understanding of all ecommerce channels
• Experience in media planning and content management
• Excellent Project/Campaign management skillset
• Strong influencing and collaboration skills
• Excellent organizational skills

Additional Information :

Why Join Accor

Accor dares to impact: 

the world  

• We are committed to the world around us with a strong employer culture focused on the development of our 300000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

your career:  

• We enable all our employees to manage their worklife balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively allowing us to grow together on a daily basis. 
• We value the richness of diverse nationalities represented from various backgrounds encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees especially those with disabilities. 

and also : 

• ALL Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. 
• Heartist for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package up to 700 for the use of green transportation or 50% coverage of Pass Navigo (public transportation pass). 
• 10 meal vouchers. 
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces restaurants and recreational and sports areas.

Remote Work :

Yes

Employment Type :

Fulltime