Director of Consumer Panel Services Thought Leadership
Director of Consumer Panel Services Thought Leadership
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Salary Not Disclosed
1 Vacancy
Job Description
About this job
The Director of CPS Thought Leadership (DTL) plays a critical role for NielsenIQs Consumer Panel Services (CPS) team. In fulfillment of this role the DTL will have access to the full breadth of NIQs data resources. Goals for this position will be to:
- Create and build thoughtprovoking and concise Thought Leadership communications at both the Category level and at the Client level in alignment with our business goals.
- Leveraging the created Thought Leadership materials directly engage with top executives and stakeholders for targeted manufacturers and retailers to result in discovery sales meetings.
- Support sales meetings through creation of presale materials to be used as part of sales presentation.
Responsibilities
Know our Products:
- Gain and continue to build a strong understanding of NIQs CPS products as well as a cursory understanding of other NIQ differentiated solutions.
- Consumer Panel
- Behavioral research (surveys and segmentation work)
- eCommerce data solutions
- Product reference data solutions
- Store activation data solutions
- Digital shelf data solutions
- On Premise alcohol / beverage data solutions
- NPI Product Insights
- Media solution(s)
- Spectra / TDLinx
Know our Clients and their Industries
- Actively monitor earnings calls and public statements from a list of targeted clients.
- Earnings calls: Capture feedback / concerns from the investment community. Tailor client communications to show how NIQ can uniquely support their needs.
- Build thorough knowledge & understanding about goals strategies opportunities and related industry trends for the target list of clients utilizing public forums of information (such as podcasts internet company websites conferences).
Develop Thought Leadership and Engage Target Personas
- Leverage and personalize NIQ Thought Leadership content.
- NIQ has an existing Thought Leadership team. This team is focused on global and / or market specific trends.
- This role will need to take the content from the existing Thought Leadership team and personalize it to a specific category brand manufacturer client retail client or retail channel within the US market.
- Additional thought leadership topics may be determined by our team based upon understanding of business opportunities.
- Engage directly with our clients senior leaders (& other stakeholders) to showcase NIQs unique value in the marketplace with the end goal of securing a discovery sales meeting.
- Utilizing CPS Product Solutions (and other NIQ assets) illuminate Insights & Business Opportunities showcasing the actions clients can take to make meaningful improvements to their business performance.
- Executive level communication expertise that appeals to a senior audience.
Sales Support
- Create customized analyses to aid in the sales pitch demonstrating strength and value of data
- Participate / Lead client sales presentations
- Participate in Product Leadership sessions to stay updated on latest developments for sales content/pitch adjustments
Qualifications :
- 57 years experience in a relevant industry (ECommerce CPG consulting sales)
- 2 years working with consumer panel data within the US
- 13 years experience partnering with commercial / sales functions
- Experience in a relevant industry
- Bachelors degree or higher
- Proven ability to transfer insights into action / value
- Media / marketing experience is preferred
- Willingness to travel to remote client locations (10% 15% depending on needs)
- Enjoy ambiguity and complex business challenges
- Positive team member through all stages of sales cycle
- Aggressive selfstarter able to quickly adapt to changing environments
- Ability to prioritize and demonstrate relentless discipline in achieving goals
- Familiarity with NielsenIQ tools applications and platforms a plus
US Benefits
- Comprehensive healthcare plan (medical Rx dental and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Discretionary paid time off program and 11 paid holidays.
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
Additional Information :
This role has a marketcompetitive salary with an anticipated base compensation of the following range: $110000.00 $135000.00. Actual salaries will vary depending on a candidates experience qualifications skills and location. This role might also be eligible for a salesbased incentive or performancebased bonus. Other benefits include flexible working environment comprehensive health insurance industryleading parental leave life insurance education support and more.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
For more information visit NIQ.com
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
