Brand Specialist
Brand Specialist
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1 Vacancy
Job Description
CONSUMER INSIGHTS AND MARKET RESEARCH
- Turn data into compelling insights which are actionable and relevant and ensure these insights are addressed through adequate ideas and plans.
- When focusing on the younger segment of the target group monitor the consumers perception about brand and products in social media.
- Utilise this information to develop tailored marketing campaigns that resonate with younger audiences driving awareness brand loyalty and engagement.
BRAND MANAGEMENT
- Lead and contribute to marketing projects with a brand lens providing input and guidance to on/off premise and trade marketing teams on key projects.
- Collaborate closely with the Brand Manager and International HQ Specialists to collate and share learnings best practices align plans and provide the latest updates and insights.
- Initiate and participate in creative sessions to develop tactics and assess best practice case studies.
- Always have the consumer and brand eye in every project ensuring we talk to the consumer in the most effective way with a strong focus on digital and social media while ensuring that all the communication stays within the brand equity.
- Alongside the Brand Manager oversee branded equipment to ensure stock is current and maintains a premium appearance.
- Support the Brand Manager with daytoday administrative tasks including invoicing postcampaign reports and internal communications.
ADVERTISING AND CREATIVE
- Create branding and throughtheline communication for specific marketing projects in strong collaboration with respective marketing functions.
- Contribute to the development and implementation of the ideal advertising plan ensuring international and local learnings and the right countryspecific level of digital and social components and always with international best practices in mind.
- Support the Brand Manager in overseeing creative and media agencies to ensure strong working relationships efficient campaign delivery and worldclass creative and media output.
- Assist in managing the media agency prudently to ensure a best possible valueformoney advertising plan.
- Annually review media planning and buying with the agency alongside the Brand Manager and International Stakeholders to refine and optimise strategies.
Qualifications :
- Brand marketing skills knowledge and experience and experience managing B to C brand marketing campaigns (ideally from within FMCG).
- Ability to generate competitive and consumer insights and translate them into successful brand initiatives.
- Strong analytical ability and commercial acumen to understand media schedules financial statements and market trends.
- Strong attention to detail creative eye and written communication skills.
- Strong project management and interpersonal skill be able to take the driver seat and lead internal & external stakeholders to deliver quality output within the timeline.
- High standard of integrity with a passion for the brand and commitment to Red Bull values with Entrepreneurial mindset.
- Knowledge of online and offline media landscape is preferred.
Additional Information :
You warrant that:
You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy.
You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009.
All the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
