Multi Channel Marketing Projects Sr Manager

Job Summary:

Allergan Aesthetics Mexico is seeking a dynamic and resultsdriven Senior Multichannel Manager to join our Marketing team. This critical role is responsible for developing executing and optimizing innovative multichannel marketing strategies that drive brand growth and customer engagement across both digital and traditional platforms. The Senior Multichannel Manager will act as a key leader in the integration of our brand strategy providing expertise across multiple channels to enhance customer and consumer experiences while ensuring alignment with Allergans broader global and regional objectives.

This individual will bring deep expertise in digital marketing multichannel communication and the pharmaceutical industry collaborating crossfunctionally to deliver exceptional brand experiences. The role demands a selfdriven strategic thinker capable of navigating a complex ecosystem to achieve tangible business results.

Key Responsibilities:

1. Multichannel Strategy Development & Execution

Develop and implement a longterm digital and technological omnichannel vision and consumer strategy across Allergans diverse portfolio of products based on consumer insights and behavior.

Collaborate with global and regional teams to define and execute the digital portfolio strategy for Allergan Medical Aesthetics in Mexico including social media websites and content development.

Lead the creation of seamless digital customer journeys for patients healthcare professionals (HCPs) and consumers.

Drive customer engagement through tailored multichannel solutions optimizing the full potential of both existing and new digital platforms to boost brand awareness and conversion.

Oversee and manage relationships with digital agencies and technology partners to ensure effective implementation of the digital strategy.

2. Project Management & Custom Solutions

Define and implement focused initiatives to improve customer engagement brand awareness and market penetration through digital and multichannel efforts.

Identify growth opportunities for the business and lead special projects to differentiate Allergan Aesthetics in the marketplace.

Collaborate closely with Product Managers AMI Digital Sales Medical Regulatory and Legal teams to develop customized solutions that comply with legal and regulatory standards while meeting business objectives.

Ensure crossfunctional collaboration and effective communication across teams to deliver highimpact solutions aligned with strategic priorities.

3. Data Analytics and Optimization

Track and report on the performance of multichannel campaigns utilizing analytics to continuously improve strategies and tactics.

Use data and insights to refine customer journeys and marketing tactics ensuring all channels are optimized for maximum impact.

Qualifications :

Education:

Bachelors degree in Marketing Communications Business Administration or a related field.

A Masters degree and related digital marketing specialized studies is a plus.

Experience:

Minimum of 3 years in the pharmaceutical industry or a related field with at least 5 years of experience in a digital marketing or multichannel marketing role.

Proven experience in digital marketing content creation and channel strategy (experience with CRM platforms like Veeva Salesforce Marketing Cloud or Adobe Campaign is a must).

Experience working with medical aesthetics dermatology or beauty brands is highly desirable.

Strong project management skills with a proven track record of delivering complex initiatives on time within budget and selfdriven attitude.

Skills:

Deep understanding of multichannel marketing strategies and tactics across digital platforms (social media websites email marketing webinars etc.).

Experience in leveraging data and technology to optimize campaigns and customer experiences.

Strategic mindset with the ability to translate complex digital and marketing strategies into actionable business plans.

Exceptional communication and presentation skills with the ability to influence stakeholders at all levels and lead crossfunctional teams.

Experience working with global and regional teams adapting global strategies to local market needs.

Strong problemsolving abilities and the capacity to innovate and think outside the box.

Languages:

Fluent in Spanish and advanced level of English (both written and spoken).

Additional Information :

Key Competencies:

Strong influencing skills: Ability to drive change collaborate across functions and engage with external partners effectively.

Resultsoriented: Proven ability to deliver measurable business outcomes.

Collaborative: Ability to work across various functions leveraging different expertise to drive results.

Adaptability: Comfortable in fastpaced dynamic environments able to adjust strategies based on changing business needs and market trends.

Compliance and Risk Management: Understanding of legal regulatory and compliance frameworks within the pharmaceutical and healthcare industries.

Travel required:

25% or less

What We Offer:

Competitive compensation and benefits

A dynamic collaborative and innovative work environment with opportunities to develop your career

The opportunity to make a significant impact in a leading global company in the aesthetic and pharmaceutical sectors.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

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