Senior Account-Based Demand Generation Marketing Manager

As the Senior AccountBased & Demand Generation Marketing Manager you will take full ownership of designing implementing and optimizing ABM & lead generation strategies to drive engagement with highvalue accounts and attract new lead to generate measurable business outcomes. Reporting directly to the Head of Marketing and Communications Europe you will ensure that all activities are closely aligned with the overall portfolio and business objectives.
Your primary focus will be on developing targeted personadriven marketing approaches leveraging data and insights to optimize performance and managing endtoend campaign execution across digital social and offline channels. This role is pivotal in shaping the organizations ABM and demand generation strategy ensuring that marketing efforts effectively resonate with key customer segments and contribute directly to revenue growth.
 

Key Responsibilities

ABM & Demand Generation Strategy Development:
Develop and execute a highly customized ABM and demand generation strategy ensuring that each campaign is tailored to specific customer pain points and business needs.
Work hand in hand with Sales acting as a strategic partner to identify key accounts understand their challenges and cocreate targeted marketing initiatives.
Regularly exchange insights with Sales teams adapting marketing strategies based on live feedback from customer interactions.
Ensure that all marketing efforts contribute directly to pipeline growth deal acceleration and revenue generation.

Content Creation & Messaging:
Own the endtoend content development process ensuring that our portfolio offerings are effectively translated into compelling highvalue content. Create engaging storytellingdriven assets including case studies thought leadership pieces and campaign materials that support sales and drive engagement.

Campaign Execution & Optimization:
Lead ABM and lead generation campaigns across multiple channels experimenting with innovative approaches like interactive content video storytelling and AIdriven personalization. Continuously analyze performance data to refine targeting and messaging.

Lead Management & DataDriven Strategy:
Oversee lead tracking scoring and nurturing ensuring smooth alignment between Marketing and Sales. Use data insights to optimize conversion and engagement strategies.

CrossFunctional Collaboration & Leadership:
Work closely with your team regional marketing leaders content creators and global teams to ensure aligned messaging and impactful marketing execution. Foster a culture of creativity strategic execution and innovation.

Qualifications :

Degree in Marketing Communications Business Administration or a related field.
Proven experience (58 yrs) in developing and implementing marketing strategies and campaigns ideally in a B2B or software/technology environment.
Languages: Fluency in German & English is required; proficiency in other European languages is a plus.

Requirements
Extensive experience in ABM & lead generation with a proven track record of developing and executing successful salesaligned marketing campaigns in a B2B or technologydriven environment.
Deep understanding of Business Development and Sales alignment ensuring marketing efforts directly support pipeline growth and deal acceleration.
Proficiency in Salesforce for lead tracking and performance analysis with strong data interpretation skills.
Strong content creation and messaging skills with the ability to translate complex technical concepts into compelling audiencespecific content that drives engagement and conversions.
Strong collaboration and leadership abilities with experience working crossfunctionally with Sales Product Management and regional/global marketing teams.
Technical understanding of IT software or related industries is highly desirable.
Proactive creative and innovative mindset with the ability to experiment with new marketing approaches and formats.

Additional Information :

Why Join Us
This is an exciting opportunity to lead a transformative role in our marketing team. As Senior AccountBased & Demand Generation Marketing Manager you will shape how we engage with key accounts driving meaningful business results and positioning the company as a leader in our industry. If you thrive on ownership innovation and making a tangible impact we want to hear from you.

Remote Work :

No

Employment Type :

Fulltime