VERTICAL KEY ACCOUNT E-COMMERCE
VERTICAL KEY ACCOUNT E-COMMERCE
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Job Description
DEVELOPMENT AND EXECUTION OF ECOMMERCE STRATEGY
Develop detailed Ecommerce business plans tailored for key digital partners by analyzing market data shopper behavior and emerging trends.
Define and implement strategic initiatives to align with brand positioning and achieve business objectives in the online channel.
OPTIMIZATION OF THE BRANDS DIGITAL PRESENCE
Analyze and monitor Red Bulls performance across retailer platforms using KPIs to assess and improve the brands online effectiveness.
Drive the Perfect Online Store Analysis ensuring that online execution basics such as product display content accuracy and search visibility meet bestinclass standards leveraging KPIs to monitor improvements.
ECOMMERCE AND OMNICHANNEL CAMPAIGN MANAGEMENT
Plan execute and evaluate digital trade marketing campaigns across retailer websites and apps coordinating with media agencies to promote new product launches and sustain sales of existing products.
CUSTOMER RELATIONSHIP MANAGEMENT
Utilize CRM tools to manage customer information track sales activities and monitor account performance.
Align online campaigns with offline initiatives ensuring a cohesive and effective omnichannel execution strategy. Track sales conversion rates and other crosschannel KPIs to ensure the success of omnichannel strategies.
Leverage campaign results to provide actionable insights for future activations focusing on optimizing KPIs
DATA ANALYSIS AND REPORTING
Monitor Ecommerce sales performance and create comprehensive reports to guide investment strategies and performance improvements.
Conduct deep analyses of online campaigns to assess their impact and identify opportunities for enhanced efficiency and reach using KPIs.
Provide actionable recommendations based on market trends and shopper behavior to inform sales and marketing strategies ensuring KPIs are aligned with business objectives and growth targets.
Qualifications :
Bachelors degree (preferred Masters degree) in business economics marketing or related fields.
Proven experience in Ecommerce preferably within the FMCG sector
Experience in Online Category Management and Trade Marketing.
Good analytical capabilities with expertise in using KPIs and datadriven strategies to optimize commercial initiatives and digital campaigns.
Advanced Excel Proficiency
Fluent in English.
Excellent communication and negotiation skills.
Analytical mindset.
Team player with an open mind and flexible attitude.
Additional Information :
Red Bull S.r.l. is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age sex disability sexual orientation race religion.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
