Associate Director Digital Media Optimization

If you live and breathe all things Digital then we want to talk to you! The AbbVie Digital Lab is on a mission to transform datadriven digital marketing in the pharmaceutical industry. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industrydefining team then we want to hear from you. The Lab is excited to welcome experienced digital talent from all industries.  

The Associate Director Digital Media Optimization (DMO) is a pivotal leader within the AbbVie Digital Lab tasked with leading and orchestrating innovative biddable digital media strategies and ensuring the seamless execution of optimization efforts across platforms. This role commands a datadriven approach to digital marketing aiming to set industry standards and achieve a seamless impactful media presence. As part of the DMO senior leadership team the Associate Director will drive strategic vision operational excellence and collaborative success while cultivating a futureready digital marketing function.

Main Areas of Responsibility:

Strategic Vision and Leadership:

• Lead role on a hybrid team of inhouse paid media experts and analysts who partner with external agencies to deliver bestinclass execution of biddable campaigns.
• Oversee the development of media tactical plans in partnership with the media AOR and AbbVie media strategy and planning teams (e.g. vendor consideration set tactical recommendations audience strategy measurement KPIs) within specified biddable channels.
• Develop and steer digital media activation strategies aligned with Brand Marketing goals including recommending campaign tactics targeting vendor selection and performance metrics.
• Translate organizational goals into measurable digital efforts optimizing media across biddable channels (Paid Search Programmatic Display and Online Video Paid Social).
• Lead digital media plan integration into Digital Lab OmniStrategy business plans

Operational and Tactical Excellence:

• Oversee inhoused biddable media platform administrative duties in terms of governance and process for access rights within AbbVie and its supporting media agencies.
• Ensure all digital initiatives comply with governance privacy and organizational standards.
• Develop robust media test and learns and pilots across biddable channel to improve performance and financial results partnering with AbbVie measurement teams.
• DataDriven Insights and Reporting:
• Lead benchmarking and KPI development to measure success across digital platforms.
• Use data insights to guide strategy improve performance and link results back to Brand goals.
• Review and present performance reports with actionable recommendations to marketing and crossfunctional teams.
• Leverage new inhouse media measurement tools to develop performance insights and recommended actions to achieve patient outcome goals that drive higher biddable channel contribution to revenue results based on Media marketing mix report outs.
• Working in partnership with AbbVie Marketing analytics and business intelligence teams to refine media performance reporting processes and Brand management reports to incorporate new inhouse patient outcome measurement solutions
• Actively support and contribute into Media mix reporting insights and investment recommendations to maximize Brand revenue for investments made within biddable media channels

Leadership and Talent Development:

• Lead a team of digital media managers while fostering innovation adopting best practices and encouraging professional growth.
• Set clear performance objectives and provide regular feedback to empower team growth and alignment with strategic goals.
• Foster improving team culture and controllable outcomes noted within AbbVies biannual employee satisfaction survey.
• Look for appropriate opportunities to support broader Digital Lab initiatives that help elevate overall value and contribution of Digital Lab to AbbVies business growth

Stakeholder Engagement Communication and Collaboration:

• Champion crossfunctional collaboration by developing robust relationships with internal partners including brand leads media strategy and planning analytics and technology teams.
• Key point of contact for agency and vendor partners to stay informed on market trends and use them to improve AbbVies digital capabilities.
• Expected to play a role as key contributor to Enterprise workstreams as well as member of weekly Pod meetings to partner across the Digital Lab.

Industry Leadership and Advocacy:

• Establish AbbVie as a thought leader in digital media optimization leveraging trends and emerging technologies to innovate marketing practices.
• Contribute and inform the evolution of the Digital Media Optimization maturity roadmap that includes execution plans to build and launch new capabilities

Qualifications :

• 12 years of experience in paid media with a robust background in media buying optimization and leadership roles.
• Experience building and developing highperforming teams with two direct reports in this role.
• Proven ability to turn business and marketing goals into effective media plans.
• Preferred experience in media agencies or corporate media functions.
• Advanced degree in Marketing Communications Business or a related field preferred.
• Exceptional functional knowledge; is viewed as a subject matter expert in paid media across channels.
• Deep understanding of digital marketing landscape including hands on experience in several key biddable channels including Paid Social Paid Search Programmatic or other online advertising channels (experience with ad technologies including data management platforms DSPs adverification and thirdparty data providers a plus).
• Practical experience with tag management and operations a strong plus.
• Exceptional communication skills with a proven ability to influence and present impactful updates to senior management stakeholders.
• Skilled in using data and visualization tools to support strategic decisions.

This Associate Director role represents an opportunity to lead AbbVies digital transformation journey spearheading efforts to achieve breakthrough success digital contribution to revenue and optimize our digital media footprint.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our shortterm incentive programs. 

• This job is eligible to participate in our longterm incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

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