Our client is a hypergrowth startup in the field of digital asset security threat detection and fraud prevention seeking a Senior Product Marketing Manager APAC to work from one of their global offices.
In this role you will be responsible for developing and executing gotomarket strategies that drive product adoption and revenue growth. Additionally you will analyze market trends gather customer insights and collaborate with crossfunctional teams to ensure product offerings align with business objectives.
Please note that this is a hybrid position open to candidates from Bangkok Ho Chi Minh City and Metro Manila only.
KEY RESPONSIBILITIES:
- Design and execute gotomarket plans to increase solution adoption drive revenue and establish a competitive edge in key markets.
- Create compelling product positioning and value propositions for diverse audiences including global enterprises and financial institutions.
- Collaborate with Product teams to refine roadmaps based on customer feedback competitive research and market trends.
- Develop training materials tools and resources to empower sales teams in the region.
- Create highquality content such as whitepapers case studies presentations and marketing collateral that educates customers and showcases product capabilities.
- Lead endtoend strategies for launching new products and features ensuring alignment across teams for maximum market impact.
- Occasionally act as a spokesperson at events webinars and conferences sharing insights and establishing thought leadership.
- Define success metrics for campaigns and product initiatives leveraging data to evaluate effectiveness and adjust strategies as needed.
QUALIFICATIONS:
- Minimum 7 years of experience in product marketing with a focus on fintech SaaS cybersecurity or blockchain solutions.
- Previous leadership roles driving crossfunctional initiatives for global teams including Product Marketing and Sales.
- Strong understanding of blockchain technologies digital assets and the evolving security landscape of decentralized finance.
- Exceptional writing and speaking abilities with a knack for producing engaging and informative content.
- Fluent or nearfluent in English.
- Bachelors degree in Marketing Business or related fields preferred.
If you are qualified and interested we kindly invite you to apply. In the meantime consider following our company page at linkedin.com/company/gosage for more updates and relevant opportunities.
Competitive benefits negotiable upon further interviewing.