Marketing Manager II Patient Services

Talent will be hired at a level commensurate with experience.

About AbbVie Patient Services Marketing

The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.

Role Overview

This Marketing Manager role reports to the Associate Director of Marketing APS Innovation and Portfolio and is responsible for supporting the strategic development and execution of marketing initiatives at scale for the AbbVie Patient Services portfolio. These initiatives include workstreams to optimize processes through innovative tools identify new capabilities & solutions provide informed viewpoints on key topics and more. The overarching goal of this team is to advance marketing holistically across Abbvie Patient Services.

To be successful in this role the ideal candidate has an understanding of the health care marketplace dynamics including patient and provider user experience and needs as well as the ability to work in a complex matrixed environment. The ideal candidate has an entrepreneurial spirit and is willing to be nimble problem solve and adapt based on the everevolving needs of APS.

The areas of focus for this role include but are not limited to:

• Campaign Execution & Evaluation: Plan and execute multibrand marketing campaigns aligned with the APS portfolio. Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations.
• Strategic Initiative Support Development and Optimization: Create implement and optimize crossbrand initiatives aligned with APSs strategic imperatives and marketing priorities.
• Project Management: Deliver detailed marketing briefs develop timelines and proactively manage potential barriers.
• Market & Industry Insights: Use market research to define strategic opportunities for engaging patients providers and office staff. Identify industry trends and competitive intelligence to optimize patient support programs and marketing initiatives.
• Crossfunctional Collaboration and Partnership: Work with APS colleagues Medical Regulatory Legal OEC BTS and business design teams in partnership for feasibility assessments and comprehensive governance to support new initiatives.
• Agency Management: Oversee relationships with creative data digital and strategic marketing agencies.
• Budget Management: Efficiently manage the marketing budget across multiple initiatives and internal/external partners.

Required Knowledge Skills and Abilities

• Strong Marketing background: Experienced marketer who has executed successful digital campaigns optimized workflows and processes and partnered with internal/external agency teams
• Differentiated & Creative thinker: Critical thinker analytical mind nimble and adaptable imaginative problemsolving skills
• Regulated Creative Experience: Familiarity or experience with creative approval processes (MRP) in pharma/healthcare/highly regulated vertical
• Marketing Campaign Management: Planning executing and measuring marketing campaigns across digital channels with actionable insights/next steps
• Innovation Enthused: Curiosity and enthusiasm for emerging trends technologies and ways of working open to optimizing workflows and incorporating live feedback (agile mindset)
• Relationship Centric & Collaborative in Nature: Ability to create strong trusting relationships across organizational levels and maximize partnerships

Qualifications :

Education:

• Bachelors degree in Marketing Business or related field; advanced degree preferred.
• Experience: Minimum of 5 years in healthcare pharma biotech or diagnostics marketing. Digital marketing experience required.
• Communication: Excellent oral written and presentation skills.
• Agency Management: Experience managing multiple external agencies.
• Problemsolving: Ability to balance strategy analysis creativity and project scaling.

Key Leadership Competencies

• Effective collaboration with crossfunctional partners.
• Adaptability and quick learning.
• Proactive initiative and project completion.
• Environment fostering innovation and agility.
• Comfortable delivering to senior stakeholders.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our shortterm incentive programs. 

• This job is eligible to participate in our longterm incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

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