Salesforce Marketing Cloud Specialist
Salesforce Marketing Cloud Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Title: Salesforce Marketing Cloud Specialist
Location: Remote
We are currently seeking candidates who meet the following qualification.
Key Responsibilities:
- Develop execute and optimize marketing campaigns within Salesforce Marketing Cloud including email SMS push notifications and social media.
- Design and implement automation workflows in Salesforce Marketing Cloud to drive customer journeys lead nurturing and personalized messaging.
- Manage and integrate data between Salesforce Marketing Cloud and other business systems (CRM eCommerce etc.) ensuring accurate segmentation and targeting.
- Create dynamic and personalized audience segments using data from various sources to drive engagement and improve campaign performance.
- Monitor analyze and report on the effectiveness of campaigns using Salesforce Marketing Cloud Analytics and other reporting tools. Provide actionable insights to optimize future marketing strategies.
- Implement A/B testing strategies to continuously improve email deliverability open rates clickthrough rates and overall campaign performance.
- Work closely with marketing sales and IT teams to understand customer needs create targeted campaigns and ensure alignment with business goals.
- Ensure adherence to best practices for email marketing data privacy regulations (GDPR CANSPAM) and deliverability standards.
- Maintain and configure Salesforce Marketing Cloud to ensure optimal performance and the correct setup of automation integrations and user permissions.
- Provide training and ongoing support to internal teams on Salesforce Marketing Cloud functionality and features.
- Bachelors degree in Marketing Business Computer Science or a related field.
- Experience with Salesforce Marketing Cloud (Email Studio Journey Builder Automation Studio etc.).
- Experience in creating and managing complex email campaigns customer journeys and automation workflows.
- Strong understanding of marketing data segmentation and analytics.
- Experience working with Salesforce CRM integration and APIs.
- Familiarity with other marketing tools such as Google Analytics Adobe Analytics or social media management platforms is a plus.
- Expertise in Salesforce Marketing Cloud tools including Email Studio Journey Builder Automation Studio Audience Builder and Marketing Cloud Connect.
- Strong knowledge of SQL and data manipulation within Marketing Cloud.
- Experience with HTML CSS and AMPscript for email customization and dynamic content.
- Understanding of CRM integrations and how to utilize data effectively within Marketing Cloud.
- Familiarity with the Marketing Cloud API and data extensions.
- Strong project management skills and the ability to prioritize tasks in a fastpaced environment.
- Excellent communication skills both written and verbal with the ability to explain technical concepts to nontechnical stakeholders.
- Analytical mindset with the ability to use data to drive decisions and optimize campaign performance.
- Creative thinking and problemsolving abilities to develop innovative marketing strategies.
- Salesforce Marketing Cloud certifications (e.g. Marketing Cloud Email Specialist Marketing Cloud Consultant).
- Experience with A/B testing and optimization of digital marketing campaigns.
- Knowledge of industry best practices for email marketing customer journeys and multichannel marketing strategies.
- Familiarity with data privacy laws including GDPR and email marketing regulations (CAN
SPAM). - Federal Experience is a plus.
- Required Security clearance.
If you meet these qualifications please submit your application via link provided in Linkedin.
Kindly do not call the general line to submit your application.
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
