Regional Retail Marketing Manager - Construction Products
Regional Retail Marketing Manager - Construction Products
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1 Vacancy
Job Description
Drive Growth & Innovation in Retail Marketing for Construction Materials
Were looking for an experienced Regional Retail Marketing Manager to lead and execute highimpact retail marketing strategies for our construction materials across EMEA region. In this newly created role you will develop various sales channels (home centers hardware stores and online shops) in close collaboration with local marketing teams and lead different key accounts in retail in the region.
This role can be based in any country in Europe where Sika operates with regular travel across the region (approximately 3040% of working time).
- Retail Channel Strategy Development: Define and implement the regional retail channel strategy in collaboration with Corporate Distribution ensuring alignment with market trends and business goals. Drive the growth of key retail channels including Hardare Stores and Pure Internet Players (PIP).
- Support to Focus Countries: Provide guidance and support to priority countries and areas to enhance channel performance and address specific needs.
- Innovation and Sustainability: Integrate innovation and sustainability into the retail channel strategy to meet corporate goals and customer expectations.
- Omnichannel Approach: Develop an omnichannel strategy to improve the customer journey by seamlessly integrating online and offline experiences.
- Key Account (KA) Development: Work with the KA team to strengthen relationships and align trade channel initiatives with key account objectives.
- Sales and Profitability Monitoring: Track sales performance and profitability ensuring targets are met while identifying areas for improvement.
Qualifications :
- Extensive experience (510 years) in driving retail marketing strategies on a regional level
- Proven expertise in working with Key Accounts Hardware Stores and Ecommerce platforms related to sale of construction materials (Sealing & Adhesives Concrete & Repair etc.)
- Solid knowledge of the construction retail environment in EMEA
- Strong knowledge of omnichannel strategies and the evolving retail landscape.
- Ability to analyze sales data and profitability metrics to drive performance improvements
- Fluency in English
- A strategic mindset with a track record of implementing innovative and sustainable solutions.
- Excellent collaboration and leadership skills to work across diverse markets
- Readiness to travel up to 40%
Additional Information :
If youre excited about contributing to an environment where people thrive and processes run smoothly wed love to hear from you! Apply now to be part of a team thats committed to making a difference in the workplace and beyond.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
