Email Marketing Lead
Email Marketing Lead
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Job Description
Job Title: Email Marketing Lead
(FullTime Remote)
About Us:
Pro Coffee Gear is a dynamic and rapidly expanding ecommerce company specializing in providing toptier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering highquality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.
Mission:
The Email Marketer will create manage and optimize email campaigns that support Pro Coffee Gears marketing efforts and drive customer engagement and conversions. They will leverage the Klaviyo platform as well as explore opportunities with platforms like Iterable and Attentive to deliver personalized targeted communication that enhances the customer experience and aligns with the companys mission.
Outcomes:
- Customer Segmentation:
- Divide customer lists into smaller groups based on demographics purchase history engagement levels and other criteria to send highly relevant emails.
- Utilize Iterables dynamic segmentation and Attentives mobilefirst approach to enhance targeting.
- Campaign Creation:
- Design build and optimize email campaigns with compelling visuals and copy.
- Implement multichannel messaging strategies incorporating email and SMS using platforms like Klaviyo Iterable and Attentive.
- Automation Workflows:
- Audit and improve automated email sequences like welcome series abandoned cart reminders postpurchase followups and winback campaigns to engage customers at key points in their buying journey.
- Leverage Iterables crosschannel automation and Attentives personalized SMS automation to drive conversions.
- A/B Testing:
- Test different email variations (subject lines content design) to optimize open rates clickthrough rates and conversion rates.
- Use AIdriven recommendations from Iterable to refine messaging strategies.
- Data Analysis and Reporting:
- Monitor campaign performance metrics like open rates clickthrough rates conversion rates and ROI to identify areas for improvement and make datadriven decisions.
- Integrate data from multiple platforms to gain a holistic view of customer engagement.
Traits and Habits:
- DataDriven Marketer
- Uses analytics to inform decisions and improve campaign performance.
- Proficient in Email & SMS Marketing Platforms
- Demonstrates expertise in leveraging Klaviyos features for segmentation automation and performance optimization.
- Experience with Iterable for crosschannel marketing and Attentive for SMS engagement is a plus.
- Organized and DeadlineOriented
- Maintains a structured approach to managing multiple campaigns simultaneously.
- Collaborative Communicator
- Effectively collaborates with crossfunctional teams to ensure email campaigns align with broader marketing goals.
- Adaptable Innovator
- Continuously explores new strategies and technologies to enhance email marketing effectiveness.
- Sense of Urgency
- Acts with speed to capitalize on promotional opportunities and market trends.
Alignment:
- Aligns with Pro Coffee Gears objective to increase customer engagement and conversions through targeted email marketing.
- Works closely with the marketing team to ensure email campaigns support overarching promotional strategies.
- Leverages best practices across email and SMS marketing to drive revenue growth.
Please note:
All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.
At Pro Coffee Gear we believe in the strength of diversity and equal opportunities for all employees and applicants without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Employment Type
Full Time
