Area Sales Executive
Area Sales Executive
Posted on :
11-01-2025
Employer Active
1 Vacancy
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Job Description
Key Responsibilities:
1. Sales Target Achievement
Achieve daily weekly and monthly sales targets for revenue and volume in the assigned territory.
Drive secondary sales by increasing product movement through retailers and wholesalers.
Identify potential growth areas and maximize sales opportunities.
2. Territory Management
Ensure comprehensive market coverage by visiting retailers and wholesalers regularly.
Develop and maintain a robust database of customers including existing and potential retailers.
Monitor the territorys performance and identify gaps in distribution or sales.
3. Distributor & Channel Partner Management
Work closely with distributors & Sales officers to ensure adequate stock levels and timely delivery to retailers.
Resolve any issues related to stock pricing or payment with channel partners.
Support the appointment and onboarding of new distributors or channel partners as needed.
4. Trade Promotions & Merchandising
Implement trade schemes and promotions in alignment with company guidelines.
Ensure proper placement and visibility of products at retail outlets through effective merchandising.
Monitor the success of promotional campaigns and provide feedback to the ASM.
5. Market Feedback & Reporting
Collect and share market intelligence on competitor activities customer preferences and sales trends.
Maintain and submit daily weekly and monthly sales reports to the ASM.
Track and report on the effectiveness of trade promotions and other activities.
6. Operational Excellence
Ensure that all customer orders are processed efficiently and delivered on time.
Monitor stock returns damages and expiry issues coordinating with distributors for resolution.
Adhere to company policies processes and statutory requirements.
Ensure the POs and SAMPLE compliance are being followed by the Sales officers properly.
Key Performance Indicators (KPIs)
Achievement of sales targets for revenue and volume.
Growth in retail coverage and number of active outlets.
Effective execution of trade promotions.
Customer satisfaction and retention levels.
Timeliness and accuracy of sales reports.
Skills & Qualifications:
1. Educational Background
Bachelors degree in Business Sales Marketing or a related field.
MBA/PGDM is a plus but not mandatory.
2. Experience
2 4 years of experience in FMCG sales preferably in a territory or field role.
Proven track record of achieving sales targets and managing distributors.
3. Skills
Strong communication and interpersonal skills.
Analytical skills to understand sales data and market trends.
Proficiency in MS Office tools and sales management software (SFA) & DMS.
Ability to negotiate and resolve conflicts effectively.
1. Educational Background
Bachelors degree in Business Sales Marketing or a related field.
MBA/PGDM is a plus but not mandatory.
2. Experience
2 4 years of experience in FMCG sales preferably in a territory or field role.
Proven track record of achieving sales targets and managing distributors.
3. Skills
Strong communication and interpersonal skills.
Analytical skills to understand sales data and market trends.
Proficiency in MS Office tools and sales management software (SFA) & DMS.
Ability to negotiate and resolve conflicts effectively.
Employment Type
Full Time
Key Skills
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