Therapy Area Commercial Lead Rare Disease

About This Role: 

As the UK Therapy Area Commercial Lead Rare Diseases you will be at the helm of our affiliatebased Therapy Area team with responsibility for in market launch and future pipeline medicines. 

This role is accountable for the development implementation and delivery of Biogens competitive in market strategy in addition to developing and implementing pre and postlaunch strategy to ensure the success of our expanding portfolio. As a naturally collaborative leader you will work to create a one team mindset aligning local and global strategies across our multidisciplinary teams and partners whose alignment is essential in delivering success for your sales and marketing team.  

Reporting directly to the Head of Commercial UK you will join the Commercial Leadership Team contributing further to strategy development across the Biogen portfolio and ensuring that we meet our financial compliance and organisational goals while fostering a highperforming team culture that thrives on innovation and excellence. 

This highprofile opportunity offers the right individual a chance to be at the forefront of shaping Biogen UK sales and marketing operations in this strategically important and specialised area which will significantly impact the growth of our business and is central in contributing to our overarching success. 

What Youll Do: 

• Be the accountable individual for the Rare Disease business delivering growth and revenue ambitions for our inmarket medicines whilst preparing for the future through the creation of exceptional launch plans for this expanding portfolio. 
• Own the P&L through leading the team to develop clear strategic and tactical plans prioritising investment to maximise growth and impact whilst managing tradeoffs in a dynamic environment. 
• Create our go to market prelaunch and postlaunch strategies ensuring seamless alignment with EU and global strategies and driving local implementation for launch excellence. 
• Recruit motivate and train a highcalibre team including direct leadership responsibility for both the sales and marketing team setting meaningful KPIs and ensuring meaningful engagement on development plans to prepare for in market delivery and flawless launches. 
• Drive innovation and foster leadership at all levels ensuring strong collaboration between Sales Marketing Market Access Medical External Affairs CE&O and other departments. 
• Develop and execute comprehensive marketing plans that analyse markets and define short and longterm strategies for the rare disease portfolio in line with company goals. 
• Represent the affiliate business in internal meetings advocating for local needs and ensuring compliance with local laws and codes. 
• Lead brand and portfolio strategy while monitoring and adjusting strategies based on market research and competitor insights. 
• Oversee commercial performance and develop growth plans to maximize business returns. 
• Build and develop strong customer relationships maintaining a network of healthcare professionals and working in partnership to develop services and treatments. 
• Promote a professional and positive image of the company and its products to key healthcare professionals and stakeholders. 
• Set and drive local delivery against KPIs ensuring the highest standards of strategic account management and execution with operational excellence. 
• Work with CE&O to motivate sales teams and drive compliant performance. 

Who You Are: 

You are a visionary leader with a track record of success in the biotech/pharma industry. Your expertise lies in navigating highly specialised and competitive markets and driving growth through strategic leadership of in market brands and launches. As a natural collaborator you excel in building teams and establishing strong relationships with key stakeholders. Your strategic mindset allows you to adapt swiftly to market changes and your motivational skills inspire those around you to achieve excellence. With a strong business acumen and a customerfocused approach you are adept at conveying a compelling vision for the future and leading organisational change. 

Qualifications :

• Bachelors Degree in Science with a CIM marketing diploma preferred.  
• Substantial marketing leadership experience or transferable commercial experience in the biotech/pharma industry. 
• Rare disease market experience is highly preferred. 
• Previous experience in sales ideally in a leadership role.  
• Full P&L accountability and management highly desirable. 
• Track record of launching new products and driving growth within a portfolio. 
• Proven experience managing specialised products in secondary care and skilled in opinion leader liaison. 
• Extensive experience in leading complex crossfunctional teams across multiple disciplines (medical sales marketing market access external affairs CE&O). 
• Demonstrated ability in navigating competitive markets with system and cost containment challenges. 
• Broad commercial expertise including the ability to evaluate and analyse customer and market needs. 
• Leadership motivational and people management skills. 
• Awareness of change management principles with experience leading and building organisations adept at responding to change. 
• Flexibility and adaptability with excellent communication skills both written and verbal. 
• Customerfocused with a passion for field engagement and building relationships with key opinion leaders/influencers.

Additional Information :

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.