Search Engine Optimization Account Manager
About the Job:
We are seeking the expertise of a Search Engine Optimization Account Manager that will be responsible for the daytoday management of both onsite and offsite strategies and focusing on thought leadership through strategy development / innovation.
Responsibilities include but are not limited to:
- Quickly gain an understanding of the clients product market goals and growth opportunities
- Develop manage and execute implementation of SEO strategy to achieve client goals
- Communicate strategy timeline and results with end client.
- Perform keyword research to optimize existing content and unlock new opportunities
- Recommend and execute strategies for content development to achieve client goals
- Develop and execute linkbuilding strategies and campaigns
- Implement and administer search engine programs (XML sitemaps shopping feeds webmaster tools) where applicable
- Evaluate and report on performance of SEO campaigns.
- Join sales meetings and lead SEOspecific business development efforts
- Teach team members on SEO basics and how to communicate strategy/benefits to end clients
- Collaborate with marketing team to develop SEOspecific case studies and marketing materials
- Anticipate client needs and questions with the ability to quickly address concerns and assist other team members in developing client responses
- Attend client and agency meetings to present longterm results campaign strategies and incremental tactics
- Stay current with industry trends and best practices focusing on how these changes can be leveraged to drive material account improvements.
Requirements:
- 3 years of handson SEO experience paid search and/or social experience is a plus
- Proven track record of successful SEO strategy and implementation with clients of differing sizes and industries
- Solid educational background in critical thinking quantitative analysis
- Ability to drive initiatives forward with limited supervision
- Exceptional written and verbal communication skills with all levels of employees
- Conversant with all terminology used in SEO
- Extensive working knowledge of SEO research tools
- Strong Microsoft Excel skills pivot tables chart building macros etc.
- Positive cando attitude; must be experienced at effective communication and fostering teamwork
- Comfortable working in dynamic timesensitive environment with numerous competing priorities
- Develop positive relationships focused on retaining clients and employees
- Ability to analyze complex issues to develop relevant and realistic plans and recommendations to solve client challenges