Product Marketing Specialist - UK
Product Marketing Specialist - UK
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Job Description
Role Overview: As the Product Marketing Specialist youll connect WECHEERs product sales and client success teams leading initiatives to position our SaaS product effectively in the market. Your work will ensure we communicate the products value to Consumer Packaged Goods (CPG) enterprise clients driving product adoption and alignment across teams. If youre proactive strategic and ready to deliver product success wed love to meet you!
This role isnt for you if youre waiting for detailed instructions and lack initiative. We need someone agile proactive and ready to drive projects independently.
Please note this is B2B/freelancer contract fulltime.
Key Responsibilities:
GotoMarket Planning: Design and execute gotomarket strategies for new product launches and feature rollouts.
Product Positioning: Develop compelling messaging that differentiates our product and resonates with target audiences.
Sales Deck Management: Provide the sales team with pitch decks competitive insights and case studies that highlight our products unique value and address client needs.
Market Analysis: Conduct ongoing research to understand customer needs trends and the competitive landscape.
Lead Generation: Support demand generation through LinkedIn campaigns website content and drip marketing to attract and nurture leads.
Investor & Client Relations: Manage investor updates and maintain stakeholder communications with newsletters and presentations.
Content Strategy: Create marketing collateral including case studies whitepapers client testimonials and webinars.
CrossFunctional Collaboration: Work closely with Product Sales and Client Success teams to ensure alignment and boost product impact.
Qualifications:
- >7 years experience in B2B SaaS tech or digital loyalty programs ideally in CPG/FMCG.
- Proficiency with CRM and automation tools (e.g. HubSpot) for content delivery and lead tracking.
- Strong Communication skills with a knack for crossfunctional collaboration.
- Analytical Skills for market research and datadriven strategy.
- Experience and creativity in content creation sales enablement and product positioning.
Employment Type
Full Time
