Senior Licensing Manager
Senior Licensing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The Senior Licensing Manager will lead the development execution and management of the Williams Racing licensing program. This includes identifying new opportunities fostering relationships with licensees and ensuring the alignment of licensed products with the teams brand values and strategic objectives. The role requires a blend of creative vision commercial acumen and operational excellence to drive revenue growth and enhance global brand presence.
While Formula Onerelated activities represent a significant proportion of the role this is a groupwide remit that includes support for Experience Centre Heritage Commercial Fan Engagement Race team Commercial partnerships and the wider Williams Racing group.
Main Duties:
- Develop a robust licensing framework to identify target categories geographical regions and potential partners that align with Williams Racings brand objectives.
- Establish longterm goals for the licensing program including market penetration revenue targets and brand visibility outcomes.
- Continuously refine the strategy based on market insights industry trends and performance data.Tracking and reporting licensing performance metrics including sales royalties and partner contributions.
- Identify and pursue new licensing opportunities in diverse product categories such as apparel accessories collectibles gaming and lifestyle products.
- Lead negotiations for licensing agreements ensuring terms are commercially advantageous and align with brand standards.
- Regularly review partner performance providing feedback support and insights to optimize sales and engagement.
- Develop and maintain a comprehensive database of licensees tracking contracts key milestones and performance metrics.
- Introduce exclusive and limitededition product lines to drive excitement and create highmargin revenue opportunities.
- Monitor and analyse sales data identifying trends and making recommendations to maximize revenue potential.
- Evaluate the feasibility of licensing in emerging sectors such as NFTs metaverse integrations and ecofriendly products.
- Responsible to ensure all licensed products and packaging align with Williams Racings brand guidelines aesthetic and quality standards.
- Conduct regular audits of licensed products to ensure compliance with contract terms and quality assurance.
- Coordinate with legal and finance teams to finalize contracts monitor royalties and oversee financial reconciliations.
- Monitor global market trends consumer preferences and competitor activity to identify new opportunities for brand expansion.
- Conduct categoryspecific research to evaluate potential product lines and their market viability.
- Develop and manage annual licensing budgets ensuring alignment with revenue targets and resource allocation.
- Support the launch of licensed products through promotional events fan engagement activities and digital campaigns.
- Leverage the Williams Racing fanbase to create loyalty programs and exclusive benefits tied to licensed product purchases.
Qualifications :
- A minimum of 5 years of proven experience in licensing and/or brand management
- Experience managing highvalue complex licensing agreements and resolving disputes when necessary.
- Experience within the sports motorsport or entertainment industries is highly desirable.
- Familiarity with global licensing markets including key regions such as North America Europe and Asia.
- Deep understanding of licensing frameworks including royalty structures contract negotiation and compliance.
- Strong knowledge of intellectual property (IP) rights trademarks and copyright laws as they apply to licensing.
- Strong business development skills with a track record of identifying and capitalizing on new opportunities.
- Ability to forecast and analyse financial performance including royalty tracking and sales reporting.
- Advanced negotiation skills to secure favourable terms with licensees while maintaining strong positive relationships.
- Strong creative vision to identify innovative product categories and concepts that align with the Williams Racing brand.
- Strategic mindset to balance shortterm revenue goals with longterm brandbuilding objectives.
- Analytical ability to leverage market research and data insights to inform decisions.
- Exceptional organizational skills with the ability to manage multiple licensing projects simultaneously.
- Strong attention to detail in tracking contract terms performance metrics and product quality standards.
- Ability to deliver projects on time and within budget in a fastpaced environment.
Additional Information :
Note whilst we are happy for this role to be based in our London location there will be a need for travel to our factory in Grove Oxfordshire.
#LIJO1
Williams is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
