Copywriter
Copywriter
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Job Description
Position Summary:
As a Copywriter for Integrated Campaigns you are an elite level marketer. Youve worked at great agencies or companies where youve worked on top brands producing content that is noticed by our industry and your peers.
You will first and foremost understand the full funnel journey of your target persona. You will understand the role of the awareness discovery consideration level content all the way through post purchase. And you will create compelling content that engages them at every stage.
Working closely with brand strategists campaign managers and design teams youll produce conceptual campaigns and content for a variety of channels as well as the digital ads email marketing and at times landing pages social media and blogs. Your writing will inspire action convey our value proposition and amplify ServiceNows leadership in the digital transformation space.
Key Responsibilities:
Develop engaging fullfunnel campaigns and content tailored to specific personas industries and business challenges.
Collaborate with crossfunctional teams to translate program strategies into clear impactful messaging.
Write film edit and optimize content for multiple formats and channels including:
Digital ads (video display social media).
Thought leadership articles blogs and whitepapers.
Ensure all content aligns with ServiceNows brand voice tone and messaging guidelines.
Partner with performance marketing teams to A/B test content and iterate based on data insights.
Stay current on industry trends audience behavior and best practices in content marketing.
Qualifications :
Type of degree and place you got it is not important youve trained on the job at or on great brands.
8 years of professional copywriting experience ideally in B2B tech or SaaS environments.
A strong portfolio showcasing elite level integrated campaign work with examples of fullfunnel content and personadriven storytelling.
Exceptional storytelling skills with the ability to translate complex ideas into clear engaging messages.
Strong collaboration skills and the ability to roll with change
Curiosity for AI & Innovation: Were looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
For positions in this location we offer a base pay of $105000 $155000 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
