APJ Marketing Head

Who Youll Work With:

Arista seeks a dynamic and experienced marketing leader to partner with our Sales leaders in the Asia Pacific region and drive our gotomarket strategy and execution. This individual will enhance brand awareness generate demand and support revenue growth. The ideal candidate will be a metricdriven person who has a proven track record of working across time zones and cultures managing a large geography and excelling in at least two or more of the following areas: digital marketing brand strategy demand generation event marketing and channel marketing.

What Youll Do:

Regional Strategy Development:

• Develop and implement the Asia Pacific marketing strategy aligned with global marketing objectives.

• Partner closely with country and regional leaders to ensure the strategy is adapted to regional business priorities.

• Tailor global campaigns and initiatives to meet the regions unique needs.

Demand Generation:

• Lead efforts to generate leads nurture prospects and drive pipeline growth through integrated marketing campaigns.

• Collaborate with sales teams to ensure alignment and measure marketing ROI.

Brand Building:

• Increase brand visibility and reputation through localized brand strategies PR initiatives and thought leadership.

• Partner with corporate teams to adapt global messaging for regional audiences.

Digital Marketing:

• Develop and execute regional digital marketing efforts including content marketing SEO/SEM and social media.

• Analyze performance metrics to optimize campaign effectiveness.

Channel Marketing:

• Partner with the field and channel teams to identify partners best aligned to the global and regional objectives and execute campaigns with them.

• Engage in GTM activities with key strategic alliance partners to build mindshare.

Event Marketing:

• Identify the right roster of events to engage in based on targeted verticals personas propensity to buy etc.

• Oversee the planning and executing of regional events webinars and trade shows to engage customers and partners.

CrossFunctional Collaboration:

• Work closely with product and sales to ensure messaging consistency and alignment.

• Coordinate with global marketing teams to share best practices and leverage resources.

Team Leadership:

• Mentor an existing regional marketing team and raise the bar.

• Foster a culture of innovation collaboration and accountability.

Budget and Vendor Management:

• Manage regional marketing expenditure ensuring efficient allocation of resources.

• Oversee relationships with external agencies and vendors.

Qualifications :

Education: Bachelors degree in Marketing Business or a related field (MBA preferred).

Experience:

• 10 years of marketing experience in a B2B technology environment with at least 5 years managing regional or global marketing programs.
• Proven success working across multiple time zones and cultures in the Asia Pacific region.
• Expertise in at least two of the following: digital marketing brand strategy demand generation event marketing and channel marketing.
• Experience in technology infrastructure or related industries is highly desirable.

Skills:

• Strong leadership and teambuilding skills.
• Excellent communication and presentation abilities.
• Datadriven mindset with experience using marketing analytics to guide decisions.
• Ability to manage complexity and ambiguity in a fastpaced environment.

Additional Information :

Arista stands out as an engineeringcentric company. Our leadership including founders and engineering managers are all engineers who understand sound software engineering principles and the importance of doing things right.

We hire globally into our diverse team. At Arista engineers have complete ownership of their projects. Our management structure is flat and streamlined and software engineering is led by those who understand it best. We prioritize the development and utilization of test automation tools.

Our engineers have access to every part of the company providing opportunities to work across various domains. Arista is headquartered in Santa Clara California with development offices in Australia Canada India Ireland and the US. We consider all our R&D centers equal in stature.

Join us to shape the future of networking and be part of a culture that values invention quality respect and fun.

Remote Work :

No

Employment Type :

Fulltime