Full-stack Digital Marketing Manager US-South America
Full-stack Digital Marketing Manager US-South America
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1 Vacancy
Job Description
We are seeking a Fullstack Digital Marketing Manager with a strong background in both marketing strategy and design to lead our efforts in driving brand awareness and advertisement
Tasks
- Manage brand campaigns that drive awareness engagement and customer loyalty.
- Lead the planning execution and optimization of integrated marketing campaigns that align with brand objectives and KPIs.
- Conduct A/B testing to optimize ads messaging and landing pages continuously iterating and refining strategies based on results.
- Oversee digital marketing efforts across channels such as social media SEO/SEM Google Ads Facebook Ads and more.
- Implement SEO strategies to improve organic search rankings and visibility. Stay updated on industry trends and algorithm changes to optimize SEM efforts.
- Utilize Google Analytics and other tools to track and report on campaign performance optimizing strategies to enhance ROI.
- Work with external partners to maximize campaign reach and effectiveness.
- Ensure consistency in brand messaging across all platforms and materials maintaining a cohesive brand identity.
- Manage the marketing budget efficiently to ensure maximum ROI while staying within budget constraints.
- Adjust campaign strategies as necessary to remain within budget and achieve business goals.
Requirements
- Minimum 3 year of experience working for western company and marketing market (e.g. European and US)
- Perfect English skills for communicating effectively in the international market.
- Expertise in using digital marketing platforms such as Google Analytics Google Ads and social media ad platforms (Instagram Facebook TikTok etc.).
- Bachelors degree in Marketing Business Administration or a related field; an MBA or relevant certifications would be an advantage.
- Proven experience in a Marketing leadership role with a deep understanding of landing page optimization and effective advertising strategies.
- Proven track record of executing successful marketing campaigns that drive customer acquisition and engagement.
- A creative mindset with strong strategic thinking abilities able to develop innovative and effective marketing solutions.
- Exceptional communication and interpersonal skills with the ability to collaborate efficiently with internal teams and external partners.
- Strong analytical skills capable of interpreting data and turning insights into actionable marketing strategies.
- Experience in A/B testing conversion rate optimization (CRO) and using marketing automation tools.
- Solid understanding of SEO best practices and experience in implementing strategies to improve organic search rankings.
Employment Type
Full Time
