Customer Marketing Manager

Were looking for a Customer Marketing Manager to join our dynamic and collaborative D2C marketing team. This is an exciting opportunity to shape customer marketing initiatives for two innovative investment brands:

• Dodl a lowcost userfriendly investment app.
• AJ Bell a platform offering advanced investment options and features.

Youll split your time between these brands gaining diverse experience in campaign strategy and management customer engagement and CRM strategies. In this role youll have a direct impact on business growth and customer engagement with opportunities to present your work and insights to senior leadership.

Our team fosters a collaborative and supportive environment within a fastgrowing organisation. Youll enjoy brainstorming sessions as well as the autonomy to take ownership of projects and see them through independently. Were committed to building an inclusive diverse and welcoming culture where everyones ideas are valued and contributions are recognised.

Key responsibilities are:

• Endtoend campaign management: develop plan execute and optimise service and marketing campaigns across multiple channels including email push notifications and inapp messaging.
• Marketing strategy: develop inlife crosssell upsell and engagement strategies to drive revenue growth and customer engagement. Utilise commercial acumen to identify opportunities for crosssell and upsell and develop and optimise offers to maximise impact aligning to business objectives.
• Datadriven optimisation: analyse campaign performance identify insights and make recommendations for continuous improvement.
• Test and learn: embed an alwayson approach to testmeasurelearn using datadriven insights to continuously improve customer and commercial results.
• Compliance: ensure all marketing activities comply with regulatory requirements.
• Stakeholder management: collaborate crossfunctionally with teams such as CRM Brand Product Legal Compliance and Data to ensure alignment and deliver bestinclass customer communications.
• CRM: build and deploy emails using CRM tools and leverage customer data for segmentation and personalisation.
• Project management: lead and coordinate multiple projects utilising strong project management skills to ensure campaigns are delivered on time and meet key performance metrics.

Competence Knowledge and Skills

• 5 years experience in customer marketing with demonstrated success in delivering impactful marketing campaigns.
• Proficiency with CRM platforms.
• Ability to work independently and solve problems.
• A strategic thinker who can see the big picture and articulate ideas clearly to various stakeholders.
• Datadriven mindset with a focus on testing learning and optimising.
• Resultsdriven with strong analytical skills to measure campaign success.
• Excellent verbal and written communication with the ability to present ideas effectively to stakeholders.
• Strong organisational skills with meticulous attention to detail.
• Collaborative team player who can build strong relationships across the organisation.
• Customerfocused with a strong understanding of customer needs and a passion for creating tailored solutions.

About us

AJ Bell is one of the fastestgrowing investment platform businesses in the UK offering an awardwinning range of solutions that caters for everyone from professional financial advisers to DIY investors with little to no experience. We have over 561000 customers using our awardwinning platform propositions to manage assets totalling more than 89.5 billion. Our customers trust us with their investments and by continuously striving to make investing easier we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018 AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol we now have over 1450 employees and have been named one of the UKs Best 100 Companies to Work For for six consecutive years and in 2024 named a Great Place to Work.

Our perks and benefits

• Starting salary between 55000 to 65000 (dependent on experience)
• Starting holiday entitlement of 27 days increasing up to 31 days with length of service plus a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay pledge
• Enhanced maternity paternity and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events including monthly payday drinks annual Christmas party summer party and much more
• Personal development programmes built around you and your career goals including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working

At AJ Bell our people are the heart of our culture. We believe in building strong connections by working together. Thats why we offer a hybrid working model where youll spend a minimum of 50% of your working time per month in the office. For new team members an initial period will be fulltime in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race sex gender identity sexual orientation age pregnancy religion physical and mental disability marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications merit and business need.

If you like the sound of the above or just want to know more about the company and the role wed love to speak to you.

Remote Work :

No

Employment Type :

Fulltime