Brand Marketing Trainee - Red Bull HQ Graduate Program

OCCASIONS

Occasion Marketing is a core crossfunctional area at Red Bull engaging with internal and external stakeholders on projects and campaigns that enhance Red Bulls everyday relevance. As a Graduate in this team youll develop global occasions campaigns and support ongoing market activities while providing strategic frameworks guidelines and global best practices enabling efficient management and amplification of occasion campaigns globally. Your role includes global creative development coordinating limited edition packaging managing knowledge & best practices and market coordination. This position offers a comprehensive introduction to Occasions Marketing preparing you to transition seamlessly into a specialized role within the team after completing the program while contributing to the dynamic and innovative nature of Red Bulls marketing efforts.

PRODUCT INITIATIVES & PORTFOLIO

In your role as a Global Initiatives Trainee you will support the Global Brand Marketing team in driving business through implementation of the ideal portfolio in all markets. Youll support new Red Bull launches across the globe from start to end as well as other Red Bull portfolio topics for selected markets. Youll work in close collaboration with Operations & Legal as well as external agencies on new can design new product launches and packshots. Furthermore you will support on label creation and become an expert in usage of several technical project management platforms!

DIRECT TO CONSUMER COMMUNICATION

In this team you will provide support in shaping our DTC strategy and operations behind building a direct relationship with our consumers by leveraging our various DTC channels (Eg.: Email instant messaging channels etc.) By collaborating with various local markets and global cross functional HQ departments you will ensure the delivery of onbrand highly engaging and best in class digital consumer experiences. Your responsibilities will include supporting and consulting Red Bull markets on setting up their local and global DTC communication strategy for both marketing activations as well as for sports and culture events setting up DTC promotional campaign pilot campaigns managing consumer inquiries and finally staying on top of the industry trends and innovation in this fastpaced environment.

ADVERTISING CREATIVE AND CORPORATE IDENTITY

Our Advertising Creative and Corporate Identity team focuses on product campaigns and synergies with cartoon campaigns. You will work closely with advertising media exploring new creative solutions for different media channels partners and trends. Your responsibilities include supporting the launch of new product campaigns acting as the main contact for market adaptations and assisting the Creative team with internal communication and agency coordination. You will innovate product campaigns to reflect Gen Z trends ensure bold branding across all marketing channels and collaborate with the Media Network to maximize campaign extensions on earned owned and managed media. Additionally you will liaise with senior brand managers and maintain seamless workflows with internal tools.

ANALYTICS AND INSIGHTS

As part of the Global Marketing Analytics & Insights team youll play a role in the analytical modelling & insight generating capabilities leveraging our international marketing & sales data (i.e. range pricing promotions paid advertising earned/managed/owned media or consumer data) playing a vital part in shaping the brands future. You will work in Marketing Data Science with a focus on statistical marketing mix modelling or in Marketing Analytics drawing insights from the vast sales and consumer data available.

CONSUMER INSIGHTS RESEARCH

The Consumer Insights Research team leads global market research activities playing a pivotal role in shaping the Global Brand Marketing strategy. In this role youll leverage your programming expertise to design and implement data pipelines automate reporting processes and create interactive dashboards. Youll also apply BI tools to analyze and visualize data enabling stakeholders across various countries and HQ departments to access actionable insights. You will collaborate with crossfunctional teams to integrate and optimize data sources providing clear and comprehensive visual summaries of existing research. Additionally you will act as a business partner for global projects utilizing advanced analytics and programming skills to support decisionmaking and drive strategic initiatives.

CONSUMER ACTIVATION

In this role youll collaborate with digital agencies and support global and local teams in creating engaging consumer activations and creative assets. You will assist in planning and tracking campaigns developing new engagement assets with a focus on motorsports and managing crossfunctional projects. Additionally youll ensure our platforms presentations and webinars are uptodate and provide ad hoc support for internal presentations and activities. This position offers a comprehensive introduction to Consumer Activation preparing you for a dynamic career in marketing.

FIELD MARKETING

As a Graduate in the Global Field Marketing team at Red Bull youll play a key role in shaping strategies to build the local face of our global brand. Your work will focus on supporting regionalization and innovation across our 20 biggest markets with opportunities to travel. Initiatives will involve crafting Red Bull sports and culture events that celebrate hyperlocal traditions iconic landmarks and playgrounds. Youll also contribute to the development & execution of strategies that strengthen local relevance collaborating closely with sales and marketing teams. This role offers a diverse experience in marketing stakeholder engagement and market coaching.

EVENT MANAGEMENT

As a Graduate in the Global Student Marketing team youll play a key role in some of Red Bulls largest participatory events such as Red Bull Can You Make It and Red Bull Basement in the past each engaging millions of young consumers across 60 markets. Youll work closely with HQ counterparts and local teams to bring these unforgettable experiences to life culminating in epic world finals in iconic locations like Dubai and Mexico. Your responsibilities will include shaping the overall concept and strategy aligning on key tactics and developing guidelines to ensure consistent highquality execution across all regions. From planning to delivery youll provide continuous support to local markets. Success in this role requires exceptional project management and communication skills.

BUSINESS PLANNING

Join our team driving Red Bulls Global Business Planning process through our innovative Business Planning Tool. This Brand Marketing role bridges business strategy and technical solutions empowering local teams to adapt global strategies using cuttingedge tools. Youll collaborate with HQ and IT teams to define requirements manage updates and provide training and support. With responsibilities including project management change management and information optimization this role offers handson experience in a fastpaced global environment. Strong analytical skills project management expertise and comfort with systems are key to success.

Qualifications :

Youre a recent Graduate or youll graduate with a Bachelors or Masters degree by July 2025.

Youve gained valuable work experience ideally in an international context through internships or beyond and whatever you pursue it is characterized by passion.

Youre a team player driven by an entrepreneurial spirit with a gogetter mentality when it comes to tackling important projects or taking on new challenges.

Fluency in English is required for our HQ Graduate Program in Austria. For some positions German language skills are necessary and additional language skills are always considered as an advantage

Additional Information :

As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age skin colour religion gender sexual orientation or origin.

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position which is 2303 gross per month.

Remote Work :

No

Employment Type :

Fulltime