Analyst Insights Measurement

The Ad Sales Insights & Measurement team is seeking an Analyst to join our growing Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the clients business challenges Which NBCU content or property or platform was the most effective in delivering client KPIs What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns

The Analyst position will be responsible for supporting their team in developing executing and delivering crossfunnel campaign measurement. The role provides the opportunity to support measurement across linear digital and social as well as key tentpole events (e.g. BravoCon Billboard Latin Music Awards and sports properties like NFL Sunday Night Football & FIFA World Cup). The highly visible role also plays a critical crossfunctional role working across internal stakeholders clients and agencies. Candidates should be passionate about entertainment and the media business.

In this role you must be able to use research and:

• Pull data from research tools dashboards and data files from vendors to gather insights about campaign performance
• Create presentations that communicate campaign results insights and recommendations in visually compelling formats
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured project milestones are adhered to and results are delivered within deadlines
• Support supervisor and the broader Impact team on key Sales priorities and initiatives
• Assist in the development of case studies

  The Ad Sales Insights & Measurement team is seeking an Analyst to join our growing Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the clients business challenges Which NBCU content or property or platform was the most effective in delivering client KPIs What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns

Qualifications :

• Fouryear degree (B.A. B.S.) from an accredited college or university preferably in Marketing Communications Psychology Media Economics/Finance Math Statistics Computer Science Information Technology Marketing Analytics or related field
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting creating charts/graphs pivot tables and formulas); data processing skills a plus
• Experience with qualitative and quantitative research methods that support internal objectives including writing surveys managing survey fielding and analyzing banners & crosstabs
• Must have unrestricted work authorization to work in the United States

Desired Characteristics:

• Experience at a broadcast or cable network advertising agency or primary research vendor/provider a plus
• Experience with syndicated and/or custom brand impact and attribution measurement partners a plus. Examples include Kantar Dynata EDO Marketcast LiveRamp / Data Plus Math Circana NCS ListenFirst Nielsen Social and YouGov
• Proven data analyzation interpretation and visualization skills
• Highly organized and detailoriented with the ability to set priorities handle multiple projects and meet tight deadlines
• Strong communication skills necessary both oral and written
• Ability to work independently and as part of a team
• Affinity for numbers and the story behind them
• Naturally curious resourceful and motivated
• Openminded and able to incorporate feedback and learnings into future projects

Additional Requirements:

Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $62000 $80000

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .