Director Experience Orchestration
Director Experience Orchestration
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1 Vacancy
Job Description
Responsibilities include: Experience Orchestration Strategy & Design Orchestrate sophisticated datadriven contact strategies that guide customers through personalized journeys across channels emphasizing email but with an eye to omnichannel ensuring each interaction is relevant engaging and aligned with the overall customer experience vision and brand guidelines.
Collaborate with Experience Strategists and Designers on contact strategy recommendations and craft the creative brief to drive design and copy. Ensure contact strategies reflect a brands overall customer experience vision and promise.
CrossFunctional Collaboration & Solutioning Bridge experience strategy design and technical implementation collaborating closely with crossfunctional teams to ensure solutions are feasible effectively leverage data and seamlessly integrate within the existing technology ecosystem (Salesforce Marketing Cloud). Collaborate with data analysts to identify segmentation personalization and optimization opportunities. Communicate contact strategy requirements to technology partners collaborating with them to identify any constraints and alternative opportunities ultimately partnering to ensure seamless integration and execution of the solution. Partner with Experience Designers to ensure that experiences are thoughtfully crafted and appropriately tuned to individual customer needs and preferences striking the right balance between personalization and privacy.
Qualifications: 710 years of experience in omnichannel marketing marketing automation CRM or a related field within a consulting or agency setting. Proven ability to translate customer insights and business requirements into actionable 1:1 contact strategies. Applied understanding of quantitative data and how to leverage it for customer segmentation predictive analytics and realtime decisioning. A strong foundation in marketing automation and CRM best practices complemented by intellectual curiosity and a willingness to explore and apply new and emerging technologies. Experience collaborating with crossfunctional teams including Experience Strategists Designers Technical Architects Data Analysts Business Analysts and related roles. 5 years of handson experience with Salesforce Marketing Cloud with specific expertise in Marketing Cloud Personalization and additional modules such as Journey Builder Email Studio and Automation Studio Experience with other Salesforce clouds (Sales Service Experience) and Veeva CRM is a plus. Knowledge of data privacy regulations and best practices (e.g. GDPR CCPA CANSPAM) and their application to marketing campaigns and contact strategies. A nuanced understanding of personalization with the ability to balance the value of personalized interactions with customer privacy and ethical considerations while addressing feasibility and technical constraints.
Familiarity with content strategy principles is helpful including taxonomy and content modeling to ensure consistency relevance and effectiveness across customer touchpoints. Excellent communication and presentation skills with the ability to adapt communication style to different audiences. Strong analytical and problemsolving skills with a datadriven approach to decisionmaking. Passion for delivering exceptional customer experiences and driving business results. Bachelors degree in Marketing Business or a related field.
Required Skills : UX DesignAgency ExperienceData AnalysisSalesforce
Basic Qualification :
Additional Skills : Team LeadCRM AdministratorQuantitative ScientistCreative Director
Background Check : No
Drug Screen : No
Employment Type
Full Time
