Demand Generation Manager campaign marketing
Demand Generation Manager campaign marketing
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Job Description
What you get to do in this role:
- Work together with country/regional/global marketing leadership to develop a field marketing plan that supports sales objectives and grows the customer base.
- Research recommend and drive targeted marketing plans that bring together corporate programs opportunities and activities. This role will need to establish a close and efficient twoway communication with sales leadership marketing leadership corporate and vertical marketing and the field sales teams.
- Work crossfunctionally to oversee the timely execution of the field marketing plan.
- Ensure all activities achieve standards adhere to current messaging and remain within guidelines.
- Forecast evaluate measure and report on marketing campaign effectiveness and ROI.
- Engage with Inside Sales to track lead follow up qualification and conversion to ensure there is alignment between the field marketing activity and lead followup.
- Work on marketing plan and activities for products within the competitive arena
- Work with our teams on strategy to support advanced analysis value propositions and supporting collateral that describe the unique benefits of ServiceNow
- Coordinate product launches including messaging and positioning internal communications and field/event marketing
- Work with global marketing team for reviewing modifying creating and managing the marketing assets in responsible area.
- Speaking engagement at marketing seminars/webinars/3rd party events.
Qualifications :
- 8 years marketing experience in a comparable industry. (SaaS or IT industry is preferred.)
- Proven ability to develop and execute marketing plans that meet specified ROI sales and campaign objectives.
- Strong budget management and project tracking capabilities.
- Proven ability to work in a demanding fast paced high growth environment under tight deadlines.
- The ability to manage multiple programs at one time and support a diverse sales organization.
- Strong presentation writing and communication skills required.
- Creative problem solver and resourceful in meeting marketing program goals to grow market share.
- Ability to think strategically and articulate strategic initiatives.
- Excellent project management skills with an ability to prioritize on their own and delegate tasks when appropriate.
- Strong knowledge use of BI tool Marketing Automation Tool CRM tools Microsoft Dynamics etc
- Excellent coordination networking & communication skills
- The ability to create ideas for how our products can make our customers and partners more successful
- Business application skills/experiences are preferred
- Creative messaging skills based on value and benefits
- Passion about our products and the possibilities of shaping the future of how people work
- Able to manage multiple stakeholders and dependencies with excellent communication and influencing skills
- Strong in Japanese and English communication skills (verbal and written)
- Ability to be flexible and adapt to changing situations and environments
- Good teamworking skills
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
