E-Commerce Executive Chinese
E-Commerce Executive Chinese
Posted on :
22-01-2025
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1 Vacancy
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Job Description
As part of the expansion plans of Minor Hotels eCommerce and online sales have gained paramount importance. The scope of this job is to ensure we are competitively represented on our brand and product on all Echannels Online or Digital media. This role will serve the needs of the business our guests and our colleagues by developing and implementing key distribution and eCommerce strategies to optimize the distribution channel.
To serve the growing needs of the business and individual hotels by:
- Implementing Minor Hotels longterm & shortterm eCommerce Strategies to boost Brand.com direct business in line with corporate initiatives.
- Ensuring optimal content of all Minor Hotels brands in all relevant electronic distribution channels.
- Assisting in establishing best practices to manage online campaigns to maximize direct revenue via Brand.com and promoting these best practices to hotels.
- Supporting hotels and ecommerce head in corporate as required to better manage and leverage eCommerce channels & partners.
- Coordinating with hotels partners and agencies the execution of all eCommerce activities for all Minor properties and implementing new eCommerce initiatives to support hotels marketing strategies.
- Developing and optimizing the online content to maximise ranking/visibility of properties on various search engines and channels and on direct .com channels
- To conduct feasibility study ROI and to suggest ways of improving ranking and revenue generation over echannels.
- Measuring analyzing and reporting eCommerce performances and suggesting tactics improvements and new activities.
- Produce weekly and monthly reports for each channels as required by the eCommerce head and communicate with hotels and regional and cluster ecommerce leaders.
Job Scope and General Purpose:
- ECommerce Executive is responsible for execution of digital media and ecommerce activities for Minor Hotels and its brands globally.
- This position will also support other corporate departments by developing digital marketing and ecommerce strategies in line with corporate directions and goals. Digital marketing efforts will include: Search Engine Marketing (including PPC and SEO) Mobile Marketing Display Advertising Email Marketing and assisting with Social Media Planning.
Key Duties and Responsibilities:
Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotels employees always find new ways to look after the business their guests and their colleagues. Within this the key responsibilities for this position are:
ECommerce:
- Implement analyse and develop eCommerce tactics and activities for the hotels to increase and maximize direct revenue via Brand.com channel including SEO SEM campaign preparation and analysis. Advise hotels measure and report on results create best practices documents.
- Establish web traffic reports analyse trends and production from all business streams channels and communicate results and best practices.
- Establish indepth sitelevel traffic reports and datamine figures to monitor KPI and identify area of improvements.
- Develop monitor and communicate best practice rules to optimize content (images content links and accurate translations) relevancy accuracy and performance on Brand.com and work with hotels and the MARCOM team on corrective actions.
- Coordinate with new hotels and the MARCOM team to ensure an ondeadline and on budget launch of their hotel site.
- Generate manage and measure the online tracking system for reporting procedure for any corporate and hotel campaigns.
- Develop measure and optimize ROI on new traffic generating channels through affiliate programs metasearch sites PPC SEO and new partnerships.
- Establish hotel level eCommerce SOP and online training materials for Minor and hotels.
- Test expand and target new businesses from new geo markets by reaching to new web audiences (countries and languages) and improving % looker to % booker.
Digital Marketing Responsibilities (PPC SEO Social Media Mobile etc.):
- Serve as support point of contact for hotels within the for digital marketing/ECommerce related questions and activities
- Collaborate with partner agencies to develop our different websites e sound and ensure ROI goals are achieved for SEO PPC mobile and social activity.
- Exhibit knowledge of CPA CPC CPM email buys paid search mobile and other conventional and unconventional internet advertising/acquisition models
- Support the section head with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotels goals and objectives
- Develop measure and assist in executing social media activity which will include assisting PR put together creative strategies to generate Fan Base working with agency on tagging and monitoring social media performance using approved tools.
Strategy and Budget Management:
- Support section head in the overall hotel digital and ecommerce budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with each individual hotel etc.)
- Identify articulate and rationalize insights and recommendations to senior hotel management.
Project and Third Party Agency Management:
- Meet with digital and Ecommerce industry representatives (i.e. vendors agencies media partners such as Google Baidu Metasearch etc. ) to gain insight to best practices.
Technical:
- To learn and be familiar with the technical setup of all relevant eCommerce channels or switches.
Qualifications :
- Bachelors degree in Marketing ECommerce Business Administration or a related field.
- Proven experience in ecommerce digital marketing or a related field preferably in hospitality.
- Proficiency in SEO SEM PPC social media email marketing and website management.
- Strong ability to analyze web traffic KPIs and ROI to drive performance improvements.
- Ability to coordinate and execute online campaigns and manage timelines for hotel site launches.
- Excellent communication in both Chinese and English to collaborate with global teams agencies and partners.
- Familiarity with digital advertising models (CPA CPC CPM) and ecommerce tools.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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