Job Title: AD/Sr. AD Oncology Regional Marketing Southeast
Job Location: Orlando FL USA
Job Location Type: Remote
Job Contract Type: Fulltime
Job Seniority Level: MidSenior level
Compensation Data
This position offers a base salary typically between 135000.00 and $232000.00. The position may be eligible for a role specific variable or performance based bonus and or other compensation elements. For an overview of our benefits please click here.
Description
The Sr. AD / AD Specialty Regional Marketing develops and implements brand plan tactics for a US specialty brand or an indication for a specialty brand that meet regional business objectives that complement national strategies. The incumbent has depth and breadth of experience in own discipline as well as utilizes external engagement opportunities to collect customer/stakeholder insights and integrate them within functional priorities to achieve national brand goals through regional business objectives. As an employee of Boehringer Ingelheim you will actively contribute to the discovery development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment meaningful work diversity and inclusion mobility networking and worklife balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
This is a Remote position.
Duties & Responsibilities
Supports annual regional and national business planning process as per business need.
Contributes regional input and implements/manages regional programs and tactics that support national brand strategies and business objectives.
Proactively works with external experts and customers to validate and optimize brand strategies and tactics that support regional and national business objectives
Works with A&I to monitor analyze and interpret latest trends in the market competition and product performance
Communicates regional insights and tactic related recommendations to team members and leads collaborative implementation when appropriate.
May be involved in the utilization of advanced analytics and informational resources to monitor and engage current sources of business while identifying new ones simulate market dynamics in forecasting and diagnose/uncover/ monitor local market trends and opportunities
Collaborates with and provides input to market research on study design and interpret findings to refine product marketing direction
Promotes crossfunctional communication and alignment of strategic direction across internal and external partners
Shares expertise and leverages experiences and learnings across organization to advance business objectives
Regularly engages with clinical stakeholders patient organizations and advisors to advance customer understanding materials and programs that enhance patient compliance adherence and fulfillment of BI’s portfolio
Interacts with internal stakeholders and all levels of the Sales Force to ensure effective communication alignment and a collaborative approach to prioritization and implementation of tactics
Liaises with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services Specialty Pharmacy Network and Specialty Distribution (copay sampling bridge etc.)
Implements competitive and appropriate patient support services including product education and device training where appropriate.
Assists in the development and implementation of indepth patient and caregiver support programs to enhance compliance adherence and fulfillment of BI’s specialty portfolio
Assists in the development management and monitoring of product forecasts utilizing associated models and brand expense budgeting tools
Manages risk associated with marketing programs and material by working within the HPRC review process
Meets performance and financial targets for the brand including net sales discounts market share and expenses
Performs all Company business in accordance with all state and national regulations (e.g. EEO FDA OSHA PDMA EPA PhRMA etc.) and Company policies and procedures
When violations are noted/observed they are to be immediately reported to management
Demonstrates high ethical and professional standards with all business contacts to maintain BIPI’s excellent reputation within the medical and pharmaceutical community
Actively and consistently engages with external experts and stakeholders to understand market opportunities and challenges product perceptions and customer/patient needs
Understands and works within the US legal regulatory and competitive environment.
Manages interdepartmental and crosscompany (copromote) interfaces if appropriate.
Begins to develop strategies
Applies a creative and innovative approach despite position being primarily operational/tactical in nature
Requirements
Bachelor's degree required; MBA preferred.
AD Level: 5 plus years' experience in the US pharmaceutical industry including 3 years US pharmaceutical marketing experience or other relevant experience.
Sr. AD Level: 8 plus years’ experience in the US pharmaceutical industry including 5 years US pharmaceutical marketing experience or other relevant experience.
Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google third party media providers social media community platforms etc.).
Experience in guiding and integrating digital analytics and driving metricsbased optimization strongly preferred
Demonstrated leadership skills.
Demonstrated project management skills.
Demonstrated ability to manage budget and resources.
Demonstrated ability to achieve results in a highly matrixed organization.
History of successful performance.
Proficiency in MSOffice Outlook and database applications.
Ability to travel 50% of the time (will include overnight travel).
Displays AAI behaviors: Agility Accountability and Intrapreneurship
Bachelor’s degree required; MBA preferred.
Has developed knowledge and skills in own discipline; demonstrates qualities of crossfunctional leadership; still acquiring higher level skills.
Strong communication skills
Ability to work collaboratively within a matrixed organization of inhouse field and external stakeholders to lead development and execution of national/regional strategies and initiatives.
Our Company
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and familyowned ever since Boehringer Ingelheim takes a longterm perspective. Now we are powered by 52000 employees globally who nurture a diverse collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation there is no limit to what we can achieve.
Why Boehringer Ingelheim
With us you can grow collaborate innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition learning and development for all employees is key because your growth is our growth.
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment which benefits our employees patients and communities.
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