Adoption Marketing Manager

Role:

We are seeking a dynamic datadriven Customer Marketing Manager with 5 years of experience focused on customer marketing activities. The ideal candidate will be responsible for planning executing and managing datadriven customer marketing activities and experiences that engage our customers to help them onboard deploy adopt and get to value fast. This role will collaborate closely with the Digital and Enterprise Field marketing teams to ensure that our email nurtures as well as events & experiences align with our customer marketing priorities. This role is ideally located in Santa Clara CA or Seattle WA (2 days required weekly as a minimum in the office). Remote candidates will also be considered. 
 

Key Responsibilities: 

• Event Planning & Execution: 
  Plan create track manage a calendar of events for the Americas region and communicate milestones for ServiceNow events including webinars round tables onboarding events as well as Summits World Forums trade shows and other promotional activities. Oversee all logistical aspects from scheduling/logistics confirmation speaker/facilitator engagement to event hosting followup activities and recap. 

• Account Engagement: 
  Partner with Digital/DASO social media and Community teams to drive an effective customer awareness and promotion strategy that will maximize reach for registration attendance and customer engagement. Utilize feedback and insights to tailor events that enhance customer experience and satisfaction. 

• User Group Engagement 
  Work closely with the regional teams and the community team to drive user group engagement in the region to drive higher deployment and adoption. This can include 360 exchange sessions or more organic peer meet ups from the user groups.  

• Performance Measurement: 
  Analyze event performance through metrics such as attendance customer feedback and engagement levels. Provide postevent reports to inform future planning.  

• Vendor / Partner Management: 
  Establish and maintain relationships with vendors and partners negotiating contracts and managing service delivery for specific activities 

• OnSite Coordination: 
  Serve as the main point of contact during events ensuring smooth execution and addressing any issues that arise. 

Qualifications :

We are looking for a person who can operate independently in a fastpaced environment has a proven track record for managing complex operations while building exceptional relationships. This person will manage a group of experienced team members across varied business workflows. The individual will be responsible for driving crossteam execution collaboration across multiple teams and stakeholders with the aim to drive equity engagement and demand for the business. 
 
The ideal candidate has extensive experience in digital planning & strategy team management media execution ad operations and impeccable stakeholder management. Needs to be a passionate marketer thinker and a doer. 

• Bachelors degree in digital media marketing events management communications or a related field. 

• 5 years of experience in digital marketing events management datadriven campaigns preferably with a focus on customer marketing. 

• Prior experience in managing online and onsite user groups for B2B companies 

• Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously. 

• Excellent communication and interpersonal skills with a knack for building relationships. 

• Proficiency in analytics dashboards event management software and AI marketing tools. 

• Ability to work both independently and as part of a team in a fastpaced environment. 

• Experience in postpurchase or customer marketing a plus. 

Key elements of customer marketing include: 

1. Segmentation: Dividing customers into groups based on behavior demographics or preferences to tailor marketing efforts effectively. 

1. Engagement: Developing campaigns that keep customers engaged with the brand such as newsletters loyalty programs and social media interactions. 

1. Feedback and Insights: Gathering customer feedback through surveys and reviews to inform product development and marketing strategies. 

1. CrossSelling and Upselling: Identifying opportunities to promote additional products or services to existing customers based on their purchasing history. 

1. Customer Education: Providing resources like tutorials webinars or guides to help customers get the most value from products or services. 

1. Retention Strategies: Implementing initiatives aimed at reducing churn such as personalized followups or special offers for longterm customers. 

Overall customer marketing aims to create a positive and lasting relationship with customers ultimately leading to increased loyalty and longterm profitability for the business. 

Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

For positions in this location we offer a base pay of $102600 $169300 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs.

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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