Photographer

Roles and responsibilities

A Photographer is a creative professional who captures images that visually represent subjects, whether in a studio, on location, or through various media channels. Photographers may specialize in different types of photography, such as portraits, events, commercial, fashion, sports, wildlife, product, architectural, or documentary photography, among others.

Key Responsibilities of a Photographer:

1. Planning and Preparing for Shoots:

• Pre-Shoot Preparation: Discussing shoot concepts and goals with clients or creative teams. This may involve scouting locations, setting up lighting, arranging props, and determining the best equipment to use.
• Scheduling and Logistics: Coordinating shoot schedules with clients, models, stylists, or other involved personnel.
• Equipment Setup: Setting up cameras, lenses, lighting, and other equipment needed for the shoot, depending on the style of photography.

2. Capturing Images:

• Shooting: Using cameras (digital or film) to capture high-quality images, while considering elements like lighting, framing, focus, composition, and the subject’s pose.
• Lighting Techniques: Understanding how to use natural or artificial lighting to create the desired effect and mood in the images.
• Adjusting Camera Settings: Managing exposure, aperture, shutter speed, and ISO to ensure proper image capture.

3. Post-Processing and Editing:

• Editing Photos: Using software like Adobe Photoshop, Lightroom, or Capture One to enhance, retouch, and adjust images (e.g., color correction, cropping, removing imperfections).
• Creating Effects: Adding special effects, filters, or overlays to images to achieve a specific aesthetic or artistic style.
• Organizing and Cataloging: Sorting and categorizing photos for easy access, often using digital asset management systems.

4. Client Interaction and Collaboration:

• Client Meetings: Communicating with clients to understand their vision, needs, and the purpose of the photos (e.g., for marketing, personal use, or publication).
• Collaboration: Working with art directors, stylists, models, or other creatives to bring a shoot to life.
• Delivering Images: Providing clients with the final images in the required formats (e.g., prints, digital files), either through online galleries, email, or physical media.

5. Marketing and Business Management (For Freelancers or Business Owners):

• Promoting Services: Building a portfolio, networking, and promoting photography services through websites, social media, or photography agencies.
• Client Acquisition: Seeking out new clients or opportunities by attending events, advertising, or collaborating with other professionals in the industry.
• Pricing and Contracts: Managing pricing, billing, and client contracts, especially for freelance photographers.
• Business Development: Managing the financial aspects of the photography business, including bookkeeping, taxes, and budgeting for equipment and resources.

Desired candidate profile

Product Photography:

Execute high-resolution product photography for use in various OMNI channels, ensuring consistent quality and brand alignment.

Manage all aspects of studio photography, including setup, shooting, and breakdown.

Lifestyle Photography:

Plan and execute lifestyle shoots that effectively convey the usage and aesthetics of products within real-life scenarios.

Collaborate with the creative team to create engaging and aspirational environments that resonate with our target audience.

Lighting and Technical Expertise:

Design and implement lighting setups that highlight product features and create the desired mood and tone for both product and lifestyle images.

Continuously experiment with new techniques and equipment to improve image quality and visual impact.

Post-Production:

Perform basic post-production tasks including color correction, retouching, and resizing to ensure the final images meet quality standards and specifications.

Ensure all images are properly organized and archived for easy access and future use.