Senior PR and Events Manager
Senior PR and Events Manager
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Job Description
This is a really exciting time for ASOS as we redesign the entire talent operating model. You will be a responsible for creating an unparalleled experience for influencers and talent that fuels excitement and generates brand love.
The ideal candidate is at the forefront of PR and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with innovative forward thinking. They will have experience in talent and consumer facing activations to inspire connections and engagement between brand and their target audiences. Additionally the candidate should be wellversed in existing and emerging social media platforms knowledgeable on upandcoming influencers and media outlets and can act as a resource to the team with fresh and original ideas that can position ASOS as the brand for fashion inspiration for 20something fashion lovers.
You will manage a global team and budget and will need to work closely and confidently with multiple teams.
The Details
- Work with the PR Lead and Talent Lead to support strategy of development and rollout of ASOSs newly reimagined global PR and Talent events and hospitality strategy.
- Support leading on the development and planning of global consumer communications and strategy and activities including nuanced local variants of the global strategy to optimise in specific markets and clearly communicate this to the wider business.
- Oversee planning and execution of PR campaign related activations ensuring messaging is consistent across all channels and effectively resonates with our target audience.
- Conceptualise and execute creative and impactful pr and talent events and activations that inspire connections and engagement between our brand and our target audience.
- Management of organic event and hospitality programme for all VIP and influencer talent both internally (PR Showrooom) and externally.
- Build and maintain strong relationships with talent management agencies / agents and event production agencies and individuals. Negotiate partnerships and collaborations that deliver best results.
- VIP and talent management across ASOS event attendance as well as potential cobranded collab partnership opportunities.
- Stay uptodate with PR and influencer marketing trends and develop innovative strategies to position our brand as a leader in the industry with responsibility of communicating to your team and wider business.
- Collaborate on 3rd party brand event or activation initiatives as driven / directed through ASOS Media Group when opportunities are presented and business relevant to support expansion positioning and / or profiling.
- Work with the Senior Social Strategy and Insights Manager and alongside the Senior PR Manager and PR Lead to maintain reporting of our PR based initiatives.
- Daily management of agency partners (in the UK and overseas) to create an agile operating model and leverage their experience and expertise with global lensed event support across small to large scales. Support PR Lead with any new supplier sourcing/ onboarding required and relevant processes involved for execution.
- Ensure all partnerships adhere to legal and ethical guidelines.
- Comanage budgets targets and campaign execution to hit internal customer category and brand goals e.g. increased SOV
- Line management of direct reports within the existing PR Events team including development and training.
- Supporting our culture by championing Diversity Equity & Inclusion strategies.
Qualifications :
About You
The ideal candidate will be an experienced Event / PR professional with fashion and/or retail experience who has proven VIP talent media and agency relationships. They will need to feel comfortable in a fastpaced environment with multiple work streams moving at different speeds the ability to adapt and at times be comfortable with certain levels of ambiguity. They will have proven experience with embedding a completely new talent operating model at an ecommerce / fashion brand.
- Demonstrable experience working on brand or agency side managing events / accounts for a large global business.
- Strong industry relations and existing agency relationships within event fashion and / or beauty industry.
- Strong understanding of PR and influencer marketing strategies with relevant experience helping to develop a new operation model and define and build brands socially.
- Confident in managing VIP talent and agency relationships.
- Proven high level event conceptualisation and management experience.
- Enjoys a fastpaced environment constant change and being comfortable dealing with ambiguity. This is crucial in a highgrowth environment which continuously redefines itself.
- High degree of personal and professional familiarity with all social platforms including Instagram TikTok Facebook Snapchat YouTube etc.
- Solid understanding of the influencer landscape and talent that work for ASOSs 20something consumer demographic.
- Able and willing to take considered risks. Digital media is a developing space and the ability to make decisions about which risks to pursue and which not to is really important as is the ability to assess and learn from those activities.
Additional Information :
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance which you can choose to take as extra cash or use towards other benefits
Why take our word for it Search #InsideASOS on our socials to see what life at ASOS is like.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
