Marketing Director
Marketing Director
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Job Description
TEAM SUMMARY
The goal of the marketing team is to increase brand awareness and usage and to drive customer engagement acquisition and ultimately business. This can be accomplished through a variety of strategy and tactics including creating and distributing content launching advertising campaigns building partnerships with influencers merchant partners and clients and using data analytics to track and measure the success of efforts.
WHAT DOES A MARKETING DIRECTOR DO AT VISA
The Marketing Director will lead marketing strategy and plan management and serve as the primary point of contact coordinating between marketing team members other internal local/global stakeholders and partners (as applicable). He or she will be responsible for managing various marketing campaigns and initiatives that connect Visa with its users and partners. He or she will be responsible for scoping proposing contracting and delivering marketing projects overseeing the teams performance and ensuring the quality of deliverables. The full range of specific responsibilities for this role is detailed below.
JOB DESCRIPTION
As a critical member of the Product and Partner marketing team this position is responsible for helping the team achieve Visas business objectives and leverage the Visa brand platform in the B2B and B2C space as marketing. Helping to shape the future of commerce the role will support Visas marketing across technology offerings emerging products and other Visas unique offerings. The role involves developing the product marketing strategy and plan by partnering with multiple stakeholders both internally and externally. This includes collaboration with internal Sales Product Consulting other marketing teams as well as various external clients such as issuers acquirers merchants and wallet partners. The role should be both a strategist and an executer should have a can do and a positive attitude and must be strong communicator who functions well in a highly matrixed global environment as well.
Manage assigned comarketing initiatives with Issuers Acquirers Merchants and Wallet partners developing new business incl. Visas new and unique local sponsorship and marketing service.
Work with designated product teams to plan and execute communications strategies and events against product and category goals
Partner with the client marketing team who leads marketing service sellin to Issuers Acquirers and Merchants to understand clients objectives. Support them to develop effective marketing campaigns and execute bestinclass marketing services.
Support the consumer marketing team to ensure consistent messaging and branding across all executions. Specifically regularly share the progress of product marketing projects and develop bestinclass consumer communications when required ensuring alignment with the partners involved.
Provide investment business cases and performance evaluation against objectives. Set clear KPIs for campaigns and/or promotions including transaction revenue growth goals and Visa brand preference targets.
Ensure plans are clearly documented aligned with and communicated to all stakeholders
Strong Collaboration with Product team CRM (sales) team Country Management and Consulting teams
Comply with all Finance Legal Risk and Audit requirements for Visa and the partners including contracts Invoice Processing and completion certificates
Provide Marketing consulting assistance to multifunctional teams and sometimes direct with Clients and merchants
ADDITIONAL INFORMATION
As the worlds leader in digital payments technology Visas mission is to connect the world through the most creative reliable and secure payment network enabling individuals businesses and economies to thrive. Our advanced global processing network VisaNet provides secure and reliable payments around the world and is capable of handling more than 65000 transaction messages a second. The companys dedication to innovation drives the rapid growth of connected commerce on any device and fuels the dream of a cashless future for everyone everywhere. As the world moves from analog to digital Visa is applying our brand products people network and scale to reshape the future of commerce.
At Visa your individuality fits right in. Working here gives you an opportunity to impact the world invest in your career growth and be part of an inclusive and diverse workplace. We are a global team of disruptors trailblazers innovators and risktakers who are helping drive economic growth in even the most remote parts of the world creatively moving the industry forward and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
Youre an Individual. Were the team for you. Together lets transform the way the world pays.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 23 set days a week (determined by leadership/site) with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications :
What do you need
- 12 years of work experience particularly in both B2C and B2B marketing with
- a Bachelors Degree.
- Strong written and oral communication skill both in Japanese and English
- 5 years of experience working with external advertising and marketing communications agency partners to deliver across paid owned and earned media
- Ability to think both strategically and creatively while maintaining attention to detail.
- Strong analytical skills with the ability to interpret market data and apply it to marketing strategies and executions to achieve desired results.
- Deep understanding of market trends including digital marketing and media platforms.
- Provide regular status reports to Management team
- Willingness to take responsibility and accountability for the successful delivery of projects in collaboration with internal and external stakeholders.
- Hands on willing to dig in and roll up their sleeves
- Ability to work under pressure and meet deadlines.
- Comfortable working in a fastpaced highly flexible environment and being able to juggle multiple tasks at once
- Openness to learning from mistakes and contributing to a culture of creativity and innovation
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
