Build and execute social media strategy through research benchmarking messaging and audience identification
Write develop and strategize online content production and scheduling
Assist with crisis management bad reviews and negative news communications
Generate edit publish and share content daily (original text images video and HTML)
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles
Moderate usergenerated content and messages appropriately based on company and community policies
Create and implement social media marketing plan and editorial calendar
Track and analyze analytics reports to gain insight on traffic demographics and effectiveness; utilize this information to positively affect future outcomes
Collaborate with other departments to manage company reputation coordinate promotions and increase reach
Expanding network by interacting with industry professionals and influencers via social media
Conduct and hosting an IG Live or other social media streaming program
Qualifications :
Bachelors degree in marketing communication or related field
12 years experience in digital marketing and social media are preferable
Strong familiarity with the business applications of social media platforms (Facebook Twitter TikTok YouTube Instagram etc.)
Knowledge of project management and best practices
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
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