Associate Director of Marketing and Recruitment

Heres what you should know:

The Associate Director of Marketing and Recruitment will oversee the intersection of marketing strategy student enrollment and staff recruitment efforts across our three regions. Reporting to the Managing Director of Marketing Communications and Enrollment the Associate Director will be responsible for crafting compelling messaging managing and executing crossplatform advertising campaigns and refining value propositions for individual schools and the network. This role requires strong strategic thinking creativity and a resultsdriven approach.

Heres what youll be doing:

Enrollment & Recruitment Marketing:

• Develop and implement annual marketing plans and editorial calendars to support student and staff recruitment
  • Collaborate with SRE & Talent to create marketing materials and campaigns for student & staff recruitment.
• Collaborate with school leaders and stakeholders to refine and communicate school and networklevel value propositions.
• Develop clear and impactful messaging for diverse audiences including prospective families staff and community stakeholders.

Lead content strategy for all social media platforms including Meta and LinkedIn to engage families staff and the broader community.

Campaign Execution & Content Management:

• Manage digital platforms including websites social media accounts and HubSpot marketing campaigns.
• Segment and analyze target audiences to tailor outreach efforts effectively.
• Oversee digital marketing campaigns across social media platforms Google Ads and other digital channels.
• Manage email campaign creation including writing and editing
• Track digital performance metrics and prepare regular reports with actionable insights.
• Manage lead generation systems in Newark Camden and Miami ensuring regionspecific strategies.
• Analyze results and provide datadriven recommendations to achieve enrollment and recruitment goals

Strategic Planning & Leadership:

• Work closely with school leaders regional teams and external partners to align marketing and recruitment strategies with organizational goals.
• Manage a marketing coordinator fostering collaboration and innovation.
• Manage the marketing and recruitment budget ensuring costeffective use of resources while achieving targets.
• Analyze ROI on campaigns and adjust strategies as needed.

As job descriptions cannot be exhaustive the position holder may be required to undertake other duties that are broadly in line with the above essential duties and responsibilities.

KNOWLEDGE

• Experience in designing and implementing effective marketing campaigns (digital print OOH events).
• Knowledge of target audience segmentation and datadriven marketing.
• Understanding of brand positioning storytelling and value propositions.
• Familiarity with best practices for K12 student recruitment and outreach

SKILLS

• Highly proficient in excel
• Experience with customer relationship management systems (CRMs) and analytics
• Excellent written communication skills to craft messages narratives and written campaigns
• Proficiency with social media platforms and marketing automation workflows
• Experience with creating marketing materials and content across different channels

ABILITIES

• Able to work cross functionally across regions teams departments and schools
• Talent for building strong relationships
• Aligning marketing & recruitment strategies with organizational goals

Qualifications :

Must Haves:

The usual and customary methods of performing the jobs functions require the following physical demands:

• Prolonged periods of working at the computer and sitting at a desk.
• Travel to various school locations in Newark Camden and Miami.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this job.

• Bachelors degree in Marketing Communications Business or a related field (Masters preferred).
• 7 years of experience in marketing recruitment or a related role preferably in education or nonprofit sectors.
• Demonstrated expertise in digital marketing social media strategy and audience segmentation.
• Proven success in managing multichannel advertising campaigns and measuring their impact.
• Strong project management skills with the ability to juggle multiple priorities across regions.
• Exceptional communication and storytelling skills.
• Budget management experience with a focus on costeffectiveness and ROI analysis.
• Commitment to KIPP NJs mission and belief in the transformative power of education.

Additional Information :

 In addition to a competitive salary KIPP TEAM & FAMILY offers a full comprehensive benefits plan including health care retirement a school laptop and transportation benefits for TEAMmates commuting into New Jersey from the New York City area. 

Remote Work :

No

Employment Type :

Fulltime