Senior Manager Paid Channels

Marketing at EcoVadis isnt about ads or campaignsits about making change happen. Its the art of telling a story that resonates so deeply it drives action. 

We solve real problems for our customers showing up with empathy clarity and value. 

By leveraging data and insights we create connections that matteremotional intellectual and practical. 

Its not just about growth; its about igniting movements inspiring industries and making a difference. 

Marketing isnt the side act; its the stage the spotlight and the script. Its how we bring our purpose to life and leave a mark that matters.

As a leader in the growth marketing team you will be pivotal to setting up and scaling digital marketing capabilities and campaigns and drive growth.

• Build & scale marketing campaigns to maximize efficient  new user growth for existing and new paid channels including paid search (SEM) social display programmatic and retargeting
• Hit monthly volume and efficiency targets by driving continuous improvement and hypothesisdriven experimentation of new optimization tactics
• Conduct keyword research competitive analysis and audience targeting to identify growth opportunities and mitigate risks.
• Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesisled testing of new concepts.
• Work crossfunctionally with analytics creative sales and regional marketing
• Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value
• Implement and optimize audience segmentation strategies including demographic firmographic and psychographic targeting to increase engagement and conversions.
• Build and maintain a roadmap for testing and optimizing ad creative audience targeting and budget allocation.
• Lead highvelocity experiments to rapidly identify and scale winning strategies that drive growth.
• Manage retargeting efforts to maximize reach and nurture prospects through the sales funnel.
• Monitor and analyze campaign performance metrics making datadriven adjustments to maximize ROI and ensure alignment with broader growth goals.

Qualifications :

• 8 years of digital marketing paid marketing or equivalent experience
• Proven experience running paid social SEM and video campaigns for enterprise or SMB SaaS products with a focus on driving enterprise leads.
• Strong analytical skills with a datadriven approach to testing performance optimization and ROI measurement.
• Experience with paid media tools and platforms such as DV360 LinkedIn Demandbase and Google Analytics 4.
• The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance.
• Familiarity with incrementality testing attribution methods such as MMM and GeoX.

Additional Information :

• Start date: ASAP
• Fulltime position (After probation period) 
• Location Toronto NY
• Hybrid model: 4 days per month 

In return for your expertise and energy we offer:

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health Wellness and Dental Benefits 
• Life Insurance Critical Illness Accidental death longterm and shortterm disability insurance
• Flexitime 
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to Elearning platform
• Virtual and inperson teambuilding events

Dont fit all the criteria but still think youd be a good candidate Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. Were interested in hiring capable people regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people people with longterm health conditions and neurodiverse candidates. If you need any adjustments including the provision of interview questions please let the hiring team know..

Our teams strength comes from everyones uniqueness and is founded upon mutual respect. EcoVadis commits to equity inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color national or ethnic origin ancestry citizenship religion beliefs age sex gender identity sexual orientation neurodiversity disability parental status or any other protected characteristic that makes you unique. In your application we encourage you to remove personal information such as: photographs marital status number of children religion gender residential postal code university graduation date past medical or parental leave(s) taken nationality (instead please state if you are legally eligible to work in the job region/country) university name (instead please state any degrees obtained and the study major).

Remote Work :

Yes

Employment Type :

Fulltime