LIFE Outreach Coordinator
LIFE Outreach Coordinator
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Job Description
Summary
The Outreach Coordinator is responsible for planning and implementing marketing and sales activities for the LIFE program. This position carries out strategic outreach marketing and referral source objectives; develops specific task plans to achieve objectives; coordinates the implementation of those plans and assists with the enrollment process as needed. This position is responsible for documenting activity utilized for the development of marketing strategies.
Essential Functions
- Develops and maintains relationships with referral sources through proactive outreach including calls sales techniques and frequent participation in networking and community events (e.g. senior fairs health fairs Chamber events business expos). Actively promotes the program and facilitates center tours.
- Leads external marketing efforts by establishing outreach strategies to identify potential participants and cultivate partnerships with key organizations including physicians medical offices and community groups. Organizes and delivers public presentations and events to expand referral opportunities.
- Drives participant referrals through targeted sales and marketing strategies ensuring a consistent pipeline of potential enrollees.
- Collaborates with the Director of Sales to develop and submit engaging social media content and promotional materials. Provides input for marketing collateral to enhance outreach efforts.
- Works with the Director of Sales to plan and execute annual and longterm marketing strategies aligned with budget and growth objectives.
- Supports intake and enrollment by guiding potential participants through the required documentation process and assisting the intake team in achieving census growth.
- Maintains ongoing communication with the County Assistance Office (CAO) Area Agency on Aging (AAA) participants families and referral sources throughout the intake process ensuring compliance with Albright LIFE DPW and CMS requirements.
Qualifications :
Experience
- Three to five years of sales marketing customer service or related experience in the health care field.
- Proven ability to generate leads and monitor referrals to manage a sales territory maintaining and building relationships with new and existing contacts.
- Experience with public speaking is a plus.
- Requires a valid drivers license reliable transportation and insurance.
Education
- High School Diploma required.
- Bachelors degree in marketing or equivalent experience preferred.
Additional Information :
Depending upon the status of the position Asbury offers generous benefits including medical dental and vision coverage; 401K with match; PTO and paid holidays.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
