Regional Sales Manager
Regional Sales Manager
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Salary Not Disclosed
1 Vacancy
Job Description
MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT
Shelf/Distribution: Executes distribution on priority packages inline with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix
Price: Sells Red Bulls recommended price program by utilizing best practices and available tools. Customizes presentations to better appeal to customers needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges
Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customers needs. Ensures all promotions are accompanied by effective POS and incremental displays
Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective permanent merchandising. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising inline with Channel Strategy guidelines
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Establishes Wiring Model that ensures communication with all regional chain decision makers
Routinely engages in activities to build partnerships and wire at the regional/division/banner level at assigned chains
Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the country
BUDGETS/ANNUAL PLANNING
Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility
Manages T&E spending to assigned budget
BUSINESS ANALYSIS
Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions
Works with Category Management Team to evaluate ROI with regards to payforspace agreements and communicates key learnings to Channel Lead
Drives postpromotion analysis in conjunction with Category following all programs to evaluate promotional effectiveness
Pursues business relationships that result in Red Bull obtaining relevant retailer scan data basket analysis data etc. that drives future strategy and better understanding of consumer purchase patterns
Analyses thoroughly their business/customers sales to define priorities and focus
BUSINESS REVIEWS & RELATIONSHIPS
Conducts quarterly business reviews to update internal and external stakeholders on business channel competition opportunities etc.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
Provides Energy Insights that drive change in promotion price distribution or merchandising practices
Routinely engages in activities to build relationships and wire key accounts beyond buyer level
Qualifications :
Minimum 4 years of Sales and Key Account experience with a strong track record of success preferably in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
Should have experience in chains across multiple channels (grocery and/or convenience preferred)
Strong analytical skills and experience using internal and external data sources Excellent communication and active listening skills
Strong negotiation skills
Innovative solutionoriented mindset
Selfmotivated and able to work independently
Must be extremely proficient in Microsoft Excel and PowerPoint
Additional Information :
Compensation: $85000 to $132000
Actual compensation offers may vary based on certain factors including but not limited to experience.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
