About Us:
Founded in Canada Mercan Group is a global leader in investment development hospitality and immigration services as well as real estate. With a robust international presence we manage a diverse portfolio of immigrationdriven projects including a rapidly growing network of hotel ventures that collaborate closely with major international brands.
Job Opportunity:
Are you a creative wordsmith with a passion for B2B and B2C marketing Mercan Group is seeking a talented Digital Content Writer (M/F) to join our dynamic team in Porto. If you thrive in a fastpaced environment and have a knack for crafting compelling copy that drives engagement and conversions wed love to hear from you!
Key Responsibilities:
- Develop clear persuasive and original content for various marketing channels including websites blogs emails newsletters social media and scripts for videos tailored to both B2B and B2C audiences.
- Collaborate with the marketing and communications team to create content strategies that align with our business goals and target audience addressing both B2B and B2C needs.
- Conduct thorough research to understand industry trends competitor offerings and customer needs adapting content strategies for both B2B and B2C markets.
- Optimize content for SEO to increase organic traffic and improve search engine rankings ensuring relevance for our sector
- Write engaging and informative newsletters to nurture and expand our audience base with content designed for both B2B and B2C customers.
- Create compelling scripts for video content that capture the brand voice and engage both business clients and consumers.
- Edit and proofread copy to ensure highquality standards clarity and consistency in messaging across B2B and B2C communications.
- A background or experience in real estate or immigration sectors is highly desirable and considered an asset as it will bring valuable industry insight and expertise to the content creation process.
- Work closely with designers and other stakeholders to produce engaging marketing materials that resonate with both business and consumer audiences.
Qualifications: - Educational background in Communication Marketing Journalism or a related field is preferred.
- Proven experience as a copywriter preferably with a strong background in both B2B and B2C contexts.
- Exceptional writing editing and proofreading skills in English.
- Passionate about communication staying uptodate with new trends in content creation video production and digital marketing.
- Ability to generate creative ideas and concepts that resonate with both business clients and consumers.
- Salesoriented mindset with the ability to craft content that drives conversions and aligns with business objectives.
- Strong understanding of social media platforms particularly LinkedIn and how to tailor content for professional audiences.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- A portfolio showcasing your writing samples successful campaigns and relevant work experience is highly valued.
Soft Skills: - Creative and ambitious with a drive to continuously innovate and push boundaries.
- Determined and goaloriented with a strong focus on achieving business objectives.
- A team player who works collaboratively to achieve common goals while also thriving independently.
- Curious and proactive constantly seeking new knowledge and staying ahead of trends.
- Strong problemsolving skills with the ability to think critically and adapt to changing needs.
What We Offer: - International Presence: Join a global leader Mercan Group with offices in multiple countries around the world offering an international and diverse work environment.
- CuttingEdge Technology: Enjoy access to stateoftheart technology and software tools that will enhance your daily work and productivity.
- Collaborative Work Culture: Be part of a dynamic innovative and supportive team that thrives in a fastpaced environment.
- Professional Growth: Opportunities for career development and personal growth in a company with a strong track record of success across various industries.
- Competitive Compensation: A competitive salary and benefits package reflecting your skills and experience.
If youre ready to take your writing skills to the next level apply now!
Join Mercan Properties and help us tell our story!