Brand Manager OTC
Brand Manager OTC
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The job incumbent will be responsible for successfully growing the OTC product portfolio through strategic marketing and achieve predetermined sales and profit targets by:
- Growing and reinforcing customer loyalty
- Appropriate targeting and segmentation
- Develop and implement innovative brand and market strategies
- Flawless implementation of throughtheline promotional campaigns
- Coordination with advertising and media agencies
- Ensure short medium and long term sales and profit projections for promoted brand(s) with appropriate resource allocation
- Demand forecasting
- Management of advertising budget
- Evaluation and monitoring of campaigns and brand market performance
- Working with internal and external customers i.e. Commercial Team Pharmacies and Dispensing Doctors.
- Collaborate with KAM to deliver channel listings & commercial activation management
- Drive point of purchase visibility through merchandizing etc
Qualifications :
The ideal candidate must have:
- Ability to work independently as well as collaboratively in a fastpaced high energy organization.
- Relevant Degree in Marketing. Minimum 6 years Brand management experience ideally in Pharma OTC
- Commercial savviness.
- Detailed knowledge on media (TV OOH & digital)
- Experience in managing media & creative agencies
- Experience in working for channel management
- Proven ability to work in cross functional teams.
- Track record of proven success in previous and current position.
- Excellent verbal and interpersonal skills with the presentation and negotiation skills to go with it.
- Excellent planning and organizing skills.
- Selfmotivated and able to work independently.
- Results oriented and able to meet tight deadlines
- Tenacity in the face of challenging expectations.
- Proven leadership skills in a functional role.
- Advanced computer skills MS Excel Word and PowerPoint
- High level of integrity and adherence to all compliance guidelines.
- Selfmotivated and performancedriven
- Customerfocused
- Entrepreneurial and innovative.
- Egalitarian and trusting.
- Flexible and adaptive.
Additional Information :
Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at !/
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
