Sr Marketing Analytics Specialist
Sr Marketing Analytics Specialist
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1 Vacancy
Job Description
As a Sr. Marketing Analytics Specialist you will be primarily responsible for adhoc analysis of Sales Marketing and Customer data. Responsible for directly leading or supporting assigned analytic initiatives across Sales Operations Marketing Operations Customer Research and Marketing Communications. Develop new analytics capabilities in a way that scales is easy to understand and solves for business requirements. This role will regularly work across teams and functions new initiatives will primarily be focused on Marketing.
What you will do:
Analytics development: Responsible for directly leading or supporting analytic initiatives across Sales Operations Marketing Operations Customer Research and Marketing Communications.
- Advise where new insights and efficiencies are needed to support QADs strategic initiatives based on best practices.
- Leverage current best practices across all systems where appropriate coordinating with respective SMEs to ensure alignment. For example a new Opportunity KPI dashboard should be created in the CRM system.
- Uncover and champion new insights that may have meaningful impact.
- Drive towards simplicity and scale wherever possible across functions and territories. For example data definitions for market segmentation should be clear and consistent across Marketing Automation and CRM.
Adhoc reporting: Address adhoc reporting requests from across QAD but primarily in Sales Executive leadership and Marketing.
- Leverage creatively to find solutions applying the context of the situation (do we need to be about right vs. dead on).
- Resolve shortterm reporting requests such as analysis for RFPs customer analysis etc.
- Leverage and advise where standard practices and reports and analytics are better fit.
- Drive towards solutions that reduce the need for adhoc requests. For example leverage a modern toolset to draw accurate insights quickly through selfservice or developing automation for common tasks for quick turnaround.
Best practice:
- Maintain a current understanding of external bestinclass methods tools and technologies in analytics and data management from outside of QAD for the purpose of driving innovation in current practices to meet business objectives.
- Challenge internal status quo and test unchallenged assumptions that may impact outcomes.
- Develop and maintain a current deep understanding of QADs business objectives data process and architecture across Marketing Automation CRM Data Warehouse GCA ABM digital advertising and websiterelated systems.
- Maintain select key data definitions across systems such as vertical market to SIC code mapping etc.
Coordination and consultation:
- Be a data and analysis SME resource for other functions consulting on impact assessment and data architecture to meet objectives. These functions primarily include Sales Operations Marketing Operations Customer Research and Marketing Communications.
- Look for efficiencies especially in data redundancy silos and unnecessary translations across systems and teams. Tie siloed systems together where it makes sense for process and insight.
Qualifications :
What you will need:
- At least 4 years of experience with Sales and Marketing analytics preferably in the areas of customer segmentation campaigns multitouch attribution web analytics and sales funnel are desired.
- Education/Licenses: MBA or equivalent experience. Certifications in relevant technologies such as Salesforce.com (advanced expertise in building reports and dashboards in Salesforce.com) Marketo (any experience with a marketing automation tool) and Google Analytics are preferred.
- Computer skills: Skilled working with CRM and Marketing Automation technologies. Certifications or equivalent experience in Salesforce.com advanced knowledge working in relational databases including SQL. Marketing automation and Google Analytics.
- Hacker mentality is a must. Interest in new tools and technologies to solve business problems is highly desired. Excellent consultative and communication skills in both a highly technical and highly businessoriented settings. Understanding process through KPIs.
- Required Travel: Less than 5% throughout the year
Additional Information :
- Your health and well being are important to us at QAD. We provide programs that help you strike a healthy worklife balance.
- Opportunity to join a growing business launching into its next phase of expansion and transformation.
- Collaborative culture of smart and hardworking people who support one another to get the job done.
- An atmosphere of growth and opportunity where ideasharing is always prioritized over level or hierarchy.
About QAD:
QAD Inc. is a leading provider of adaptive cloudbased enterprise software and services for global manufacturing companies. Global manufacturers face everincreasing disruption caused by technologydriven innovation and changing consumer preferences. In order to survive and thrive manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive life sciences packaging consumer products food and beverage high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions respects their unique perspectives and provides opportunities for growth regardless of background. QADs DEI program is driving higher levels of diversity equity and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
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Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
