Digital Marketing Manager

Reporting to the Director of Communications and Marketing the Digital Marketing Manager will serve as a thought leader in aligning digital marketing strategy with business goals and objectives.This position is instrumental in keeping TechoBloc ahead of the game.  

You will be responsible for planning developing implementing and managing the overall digital marketing strategy to successfully deploy all tools to increase customer engagement and drive revenue through paid marketing programs. In addition to this you will oversee the management of projects creating digital media and social media strategies and entice its optimization by analyzing data and finding actionable insights. We are looking for a highly analytical professional with a proven trackrecord of leveraging data and metrics to drive success online and fluent in telling stories about the way our consumers behave online. You need to be a strong leader who can challenge experts and inspire them to do their best work. 

Key Responsibilities 

• Develop and execute comprehensive digital marketing strategies to enhance brand awareness generate leads and drive sales across various online channels including PPC SEO email marketing social media and content marketing. 
• Architect and implement the data infrastructure to evaluate endtoend customer experience across various channels optimizing conversion points and user funnels accordingly. Plan execute and analyze experiments and conversion tests optimizing user funnels and driving conversion rates. 
• Utilize data analytics tools and platforms to track measure and analyze key performance metrics (KPIs) such as website traffic conversion rates customer acquisition cost (CAC) return on ad spend (ROAS) sales etc. and provide datadriven insights for optimizations.  
• Conduct market research and competitor analysis to identify trends opportunities and best practices in the digital landscape and recommend actionable insights to optimize campaign performance. 
• Collaborate crossfunctionally with internal teams including Sales Creative Events etc. to develop integrated marketing campaigns aligned with business objectives and customer needs. 
• Manage digital advertising budgets allocate resources effectively and optimize campaign spending to maximize ROI and achieve targeted goals. 
• Stay up to date with industry trends emerging technologies and digital marketing innovations and proactively recommend strategies for continuous improvement and optimization. 

Qualifications :

• Bachelors degree in Marketing Business Administration or related field; advanced degree or professional certifications in digital marketing data analytics or related disciplines preferred. 
• Proven track record of 5 years of experience in digital marketing roles with a focus on data analytics strategy development and campaign optimization. 
• Expertise in utilizing data analytics tools such as Google Analytics Adobe Analytics or similar platforms to track and measure digital marketing performance. 
• Strong analytical skills with the ability to interpret complex data sets derive actionable insights and make datadriven decisions to optimize campaign effectiveness and ROI. 
• Excellent communication skills with the ability to articulate ideas present findings and collaborate effectively with crossfunctional teams. 
• Proficiency in digital marketing platforms and tools including Google Ads Facebook Ads Manager LinkedIn Ads SEMrush or similar tools. 
• Leadership experience with a demonstrated ability to lead and mentor a team drive results and foster a culture of innovation and continuous improvement. 

Additional Information :

Ambition Thrives Here! TechoBloc is a firm believer in everyone having a voice and the opportunity to make an impact. We value empathy and enthusiasm. If you are determined to support the success of your customers and build a reputation that will set you apart from the competition this is the place to do it. 

We thank all applicants for their interest however only those candidates selected for interviews will be contacted. 

Remote Work :

Yes

Employment Type :

Fulltime