Sr Director Advanced Advertising
Sr Director Advanced Advertising
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Salary Not Disclosed
1 Vacancy
Job Description
NBCUs Advanced Advertising team is at the forefront of leveraging data to help clients reach their target audiences. On this team you will design strategies business plans forecasting and modeling to drive growth and yield. This will involve tracking product performance and owning communication for executive leadership. In addition you will own commercialization efforts and strategic partnerships in collaboration with Sales Planning & Inventory Product and Finance teams and be responsible for providing subject matter expertise on data and audiencerelated initiatives.
Duties and Responsibilities
The role has the following key areas of responsibility:
Growth Strategy:
- Identify initiate and drive growth strategy initiatives for advanced advertising enabling rapid revenue growth in collaboration with sales leadership and senior stakeholders across NBCU departments and partner organizations
- Support the VP of Advanced Advertising to lead business planning initiatives for advanced advertising sales and agency & client partnerships including development of the annual financial plan and associated resource planning and organizational strategy
- Partnering with Ad Sales Management on gotomarket strategy specifically tied to interoperability with agencies clients and technology & measurement companies
- Driving monetization of new offerings by establishing the selling strategy and operationalizing endtoend processes for new products & partnerships
- Lead interoperability initiatives to enable more advanced advertising clients
Business & Product Analytics:
- Comprehensive analysis of advanced advertising businesses to evaluate profitability overall and at a granular product level
- Assessment of market size monetization scale and cost structure
- Developing robust metrics driven processes to evaluate sales conversions business performance and growth opportunities
- Competitive landscape and industry analysis and trending
Executive & External Communication:
- Ability to distill complex media advertising and technology concepts into clear and simple executive communications
- Support regular executive communications and updates with NBCU senior leadership
- Work with Product to set priorities and roadmap
- Ability to represent NBCU and its products in market
Strategy & Operations Support:
- Partner with key sales support stakeholders from Product Agency & Client Partnerships Planning and Research on analysis to support ideation and commercialization of new advanced advertising products and strategizing solutions to put the organization in the best position to scale
- Determine internal products required to streamline existing and/or new operations
Qualifications :
- MBA strongly preferred or 7 years preferred in media or consulting
- Proven experience in creating and managing business plans and commercialization strategies for datadriven products
- Strong analytical skills and the ability to interpret and leverage data to drive decisionmaking; experience creating revenue forecasts and financial modeling
- Excellent communication and presentation skills with the ability to effectively convey complex concepts to executive leadership
- Strong project management and organizational skills with the ability to prioritize and multitask in a fastpaced environment
- Excel power user with experience analyzing complex data sets; proficiency in business analytics tools and systems including Salesforce and financial reporting software a plus
- Outstanding interpersonal & networking skills
Additional Requirements:
- Ability to travel as required from time to time
- Media/Ad Sales Experience not a minimum requirement
- Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
- Must be willing to work in New York NY
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $155000 $180000 (bonus and longterm incentive eligible)
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
