Head of Acquisition - Remote

Our partner is a B2C crypto & FIAT brand providing the technical infrastructure and a team of industry professionals passionate about blockchain technology and using it to level up gameplay and they are looking for a forwardthinking and handson Head of Acquisition to join the team.

What you will do and more

• Plan and implement a multichannel strategy for costeffective customer acquisition including creation of an acquisition roadmap for key initiatives for an B2C crypto & FIAT projects
  
• Manage acquisition marketing budgets and scale these over multiple digital channels including but not limited to affiliation PPC social and community (e.g. Discord/Telegram) platforms
  
• Review drive growth and optimize in existing marketing and acquisition channels through clear targeting and budgeting strategies across multiple markets.
  
• Development and delivery of innovative marketing strategies in collaboration with the rest of the marketing team
  
• Apply datadriven decisionmaking to all aspects of media buying to ensure the right targeting and efficient spending.
  
• Scope and test new marketing channels which have the potential to scale e.g. partnerships
  
• Design and execute structured tests to drive insight and improve overall acquisition and conversion
  
• Oversee and participate in sourcing and management of thirdparty providers and partners including affiliate marketing partners.
  
• Lead Influencer Marketing campaigns cobranding tests and partner search.
  
• Lead on social media community and CRO activities having direct reports in these roles
  

What will help you to be successful at this role:

• Minimum 5 years relevant experience in a digital marketing role with at least 3 years spent within a senior role in iGaming
  
• At least 3 years of handson affiliation experience preferably in Crypto and iGaming
  
• Strong affiliation network and a proven track record of building successful affiliate partnerships
  
• Experience in crypto projects within iGaming is very beneficial
  
• Team management experience is essential as well as experience in working on and leading crossfunctional marketing projects
  
• A comprehensive understanding of online advertising campaigns adserving technologies tools and tracking infrastructure in terms of all social networks search engines and affiliation is required.
  
• Strong skills and experience in platforms such as Google Analytics Tag Manager Google Adwords Ad servers and other tools e.g. SEMrush SimilarWeb etc
  
• Understanding of industry product geographical legal and infrastructure opportunities/challenges.
  
• Excellent English communication skills both verbal and written.
  
• Proven track record of delivering results for B2C iGaming brands via acquisition campaigns across a range of channels.
  
• Datadriven and strategic mindset that can break down large complex problems into actionable components.
  
• Track record of applying data and a testing methodology to the acquisition of customers in scalable ways.
  
• Attention to details strong analytical and data visualisation skills.
  
• Able to work independently and as part of a remote and internationally dispersed team
  
• A resultsdriven ambitious individual who s looking to continue to build their career within an innovative web3 focussed company.
  
• A proactive selfstarter with a keen interest in or experience of crypto related projects in iGaming
  
• Strong handson mentality and ability to research try and use new approaches and digital or new technology tools