We are seeking a highly experienced Marketing Director for our client with 7 years of experience to develop and execute strategic marketing initiatives that will drive brand awareness customer acquisition and revenue growth for Swatchbox and BIMsmith. You will build and lead a team working closely with crossfunctional departments to align marketing strategies with business goals and vision.
Key Responsibilities:
- Strategic Leadership: Define and execute comprehensive marketing strategies for multiple brands driving global brand recognition and growth.
- Brand Development: Elevate and position multiple brands as market leaders in the construction tech industry through targeted campaigns and messaging.
- Demand Generation: Lead efforts to create demand for our clients products through business development marketing campaigns accountbased marketing (ABM) partnership development and innovative digital marketing tactics.
- Team Leadership: Build and mentor a highperforming marketing team setting clear goals ensuring accountability and fostering a collaborative culture. Delegate where appropriate while also modeling to others how to step in and be a doer to get the job done.
- Market Analysis: Analyze market trends consumer insights and competitor activities to drive continuous optimization of marketing strategies.
- Collaboration: Work closely with product teams sales and leadership to ensure marketing efforts align with business objectives and customer needs.
Qualifications:
- 7 years of experience in digital marketing roles with at least 3 years in a leadership position
- Proven experience in driving revenue growth through digital marketing brand positioning and demand generation
- Strong understanding of digital marketing channels SEO SEM content marketing social media and analytics
- Exceptional leadership communication and interpersonal skills
- Experience managing marketing teams and collaborating across departments
- Bachelors degree in Marketing Business or a related field; MBA a plus
Preferred Skills:
- Experience in the architecture interior design engineering or construction industry
- Advanced graphic design and creative skills (especially Adobe Creative Suite)
- Experience with international marketing and global brand strategies
- Competitive compensation package including health and retirement benefits
- Collaborative innovative and forwardthinking work environment
- Flexible working options