Community Manager
Community Manager
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Job Description
As our Community Manager you will be responsible for growing nurturing and engaging H&Ms online community by fostering meaningful connections with our audiences across social & digital channels. Acting as the brands voice in the overall social conversation and ensuring our tonality is consistent relevant engaging and aligned with the brand while driving engagement and audience growth.
Your responsibilities also include but are not limited to:
Community Engagement: Build nurture and engage the brands online community through authentic and meaningful interactions. Manage daytoday conversations across social media platforms and other digital channels ensuring timely and consistent responses to audience queries and comments.
Social Listening & Actions: Actively monitor the wider social conversation to identify opportunities for the brand to engage or respond such as trending topics mentions by influential accounts or relevant cultural moments. Constantly suggesting relevant opportunities the brand should take action on.
Content & Communication: Ensure all communication aligns with the brand identity voice and guidelines while adhering to compliance standards across markets. Act as the voice of the community within the organization providing feedback and insights to relevant teams.
Insights & Optimization: Leverage sentiment analysis tools to monitor community engagement and refine interaction strategies. Stay updated on social trends platform updates and audience behaviors to adapt engagement strategies and maintain relevance.
Collaboration & Coordination: Work closely with creative customer service and other crossfunctional teams to ensure consistent messaging and a seamless customer experience. Coordinate with internal teams to address community concerns escalating issues as needed for resolution.
Innovation & Growth: Contribute to the brands stepchange in socialfirst marketing by fostering a growthoriented innovative mindset within the team. Identify opportunities to strengthen community relationships and drive loyalty through creative and impactful initiatives.
Qualifications :
We see that you have:
- 3 years experience managing online/social communities preferably within a global brand context
- Creative ability to set the right tonality that presents the brand in an engaging and relevant way
- Ability to manage multiplatform engagement ensuring consistent brand voice across
- Strong attention to detail and ability to manage multiple tasks simultaneously and efficiently
- Strong communicator and collaborator working closely with various teams to ensure community management is in line with corporate guidelines customer service etc.
- Ability to use sentiment analysis tools and AIdriven insights for monitoring community engagement
- Growthoriented and adaptable staying updated with trends to support a socialfirst approach.
Performance metrics
- Growth in community size engagement rates and audience sentiment
- Identification and action on relevant social conversations and opportunities
- Consistency in brand voice and responsiveness across platforms
- Effective collaboration with crossfunctional teams
- Contribution to the evolution of the brands socialfirst marketing approach.
Additional Information :
This is afulltime permanentposition and is based onsite in our Head Offices in Stockholm.
If you feel that your experience skills and ambitions are right for this role please send your CV in English (no cover letter) latest the 9th February. Due to GDPR we only accept applications through our career page.
We look forward to receiving your application!
Company Description
We want to make it possible for everyone to look feel and do good. We take pride in our history of making fashion accessible to everyone and our ambition is to always offer fashion and quality at a great price in a sustainable way.
Do you want to join H&M on a journey to develop our brand for the future At H&M we believe that a strong brand is a prerequisite for a healthy business. H&M Brand Development is a global function with the mission to build brand value that grows the business. We set and drive a holisticbrand and creativestrategy and build an inspiring brand experience across alltouchpoints and every interaction with consumers around the world. We create and steerbrand building marketing. We set the frame and orchestrate the globalmarketing budgetandbrand calendar. We support the business with frameworks and tools to empower the regions and business units to grow our customer base.
Inclusion & Diversity
H&M is committed to creating a diverse and inclusive environment and we are actively looking for qualified candidates irrespective of race gender gender identity sexual orientation ethnicity religion national origin disability or age.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
