PL - Marketing amp Communications Specialist Chinese

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.

As Marketing Communication Specialist you will:

The Marketing & Communication Specialist reports directly dual to the Polish Marketing Manager and EuropeanMarketing & Communication Section Manager.

The Marketing & Communication Specialist is responsible to build the brand and drive sales in local market by working closely with the Marketing & Communication Manager and build solid relations with Media Agencies Press local institutions and support the dealer network

Key Objectives & Responsibilities:

• Responsible for the Execution of national advertising and PR campaigns.
• In charge of the implementation of marketing plan aligned with the European Marketing and PR Team.
• Maintain good cooperative relationships with press media digital influencers etc. dock PR communication resources and channels develop media resources and ensure visibility of brand and product stories.
• Focus on the content output of various media channels and monitor public opinion.
• Ensure test drive facilities for Press Media Social media influencers and leasing companies (STR / LTR).
• Actively engage and Collaborate on any European event or activity as needed.
• Cooperate with the companys project and promote PR events and content analyze the effect of the activities and integrate the information feedback into the activity process.
• Be a brand Ambassador and work always with the Customer in mind.
• Supporting the departments accounting operations and signing approval documents
• Support in the production of reports for international boards

Key Results:

• Commercial and funnel management metrics
• Sales & Delivery goals
• Brand Awareness & Positioning
• Customer Happiness
• Customer engagement level
• Media publicity level

Your profile:

• University Degree in Marketing Sales or commercial disciplines.

• Solid Experience in Automotive industry or Branded Public Relations/Communication field.

• 5 years of working experience (bestin roles related to PR & Communication management in Automotive business)
• Would be a plus if you worked in a Chinese techor related company before
• Excellent Digital Tools knowledge.
• Customeroriented mindset.
• Excellent communication and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open minded.
• Results oriented. Ability to work to deadlines hands on approach motivated to get results.
• Native speaker in Chinese (Chinese nationality)effective and eloquent communicationin English. Other European languages would be a plus.
• Connected with our Mission and a more sustainable Future.

We offer:

• Job in a fast developing company which embodies sustainable and forwardthinking technology;
• Performance and experience based competitive remuneration;
• Team building events and employee learning opportunities.

About BYD

Our Purpose is to build a zeroemission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading hightech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zeroemission ecosystem.

BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including allelectric cars allelectric buses and allelectric forklift trucks.