Paid Media Specialist -
Paid Media Specialist -
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Job Description
Job Title: Paid Media Specialist (Google Ads)
Location: Remote (EST Time zone)
Salary Range: up to 3000 USD
Work Schedule: Monday Friday 8:00 AM to 5:00 PM (EST)
NOTE: INDEPENDENT CONTRACTOR POSITION
Company Overview:
Sagan is an exclusive membership community for top executives founders and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and USbased businesses connecting candidates from vibrant regions like Latin America the Philippines India Pakistan Bangladesh and Africa with leading American companies. Discover a world of career possibilities with Sagan.
About the Company:
We are a growing company seeking a Google Ads expert to lead our paid media strategies and campaigns. Our focus is on leveraging datadriven insights driving lead generation and optimizing performance across all platforms.
Position Overview:
The Paid Media Specialist will lead and optimize all Google Ads campaigns ensuring high performance and measurable results. The ideal candidate will have deep expertise in Google Ads infrastructure targeting strategies A/B testing and conversion rate optimization. Knowledge of social platforms (e.g. Facebook Instagram TikTok) is a plus but not required.
Key Responsibilities:
Google Ads Management:
- Plan create and optimize campaigns across the Google Ads ecosystem.
- Implement advanced targeting strategies to maximize ROI.
- Write compelling ad copy aligned with campaign goals.
Performance Optimization:
- Conduct A/B testing for landing pages ad creatives and bidding strategies.
- Monitor and analyze campaign performance making datadriven adjustments.
- Use conversion rate optimization techniques to enhance lead generation efforts.
Reporting and Analytics:
- Provide regular performance reports with actionable insights.
- Utilize Google Analytics and other tools to track campaign success and user behavior.
Collaboration:
- Coordinate with internal teams to align paid media strategies with broader business goals.
- Explore opportunities to expand paid media efforts to social platforms (Facebook Instagram TikTok) as needed.
Qualifications:
MustHaves:
- Deep expertise in Google Ads including targeting copywriting and infrastructure.
- Proven experience in lead generation campaigns and conversion optimization.
- Strong analytical skills and proficiency in Google Analytics.
- Proficiency in the Google Suite (e.g. Google Sheets Docs).
- Excellent English communication skills (written and verbal).
NicetoHaves:
- Experience managing paid media on Facebook Instagram and TikTok.
- Familiarity with Slack and other team collaboration tools.
- Knowledge of A/B testing tools and methodologies.
Please note: To ensure prompt processing of your application we kindly request that you submit your resume and an introductory video in English format.
Employment Type
Full Time
