Social Media Manager
Social Media Manager
Posted on :
22-01-2025
Employer Active
1 Vacancy
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Job Description
Key Responsibilities:
Social Media Strategy Development:
- Develop and implement comprehensive social media strategies aligned with the company s goals.
- Identify and target key audiences to maximize engagement and reach.
- Stay updated on social media trends tools and best practices to keep the company s strategies current.
- Develop and implement comprehensive social media strategies aligned with the company s goals.
Content Creation and Curation:
- Plan create and publish highquality engaging content including text images videos and interactive formats.
- Collaborate with the creative and editorial teams to adapt media content for social platforms.
- Maintain a consistent brand voice and visual identity across all social channels.
- Plan create and publish highquality engaging content including text images videos and interactive formats.
Platform Management:
- Manage the company s presence across key social media platforms (e.g. Instagram Facebook Twitter LinkedIn YouTube TikTok).
- Schedule and monitor posts to ensure timely and relevant updates.
- Engage with audiences by responding to comments messages and mentions.
- Manage the company s presence across key social media platforms (e.g. Instagram Facebook Twitter LinkedIn YouTube TikTok).
Analytics and Reporting:
- Track and analyze social media performance metrics including reach engagement follower growth and conversions.
- Prepare regular reports to assess campaign effectiveness and identify areas for improvement.
- Use insights from data to refine content strategies and improve ROI.
- Track and analyze social media performance metrics including reach engagement follower growth and conversions.
Campaign Management:
- Develop and execute paid social media campaigns to boost content visibility and engagement.
- Collaborate with marketing and sales teams to promote key events programs or media content.
- Monitor ad performance and optimize campaigns for better results.
- Develop and execute paid social media campaigns to boost content visibility and engagement.
Community Engagement:
- Build and nurture an online community by fostering meaningful interactions with followers.
- Monitor audience sentiment and address concerns or feedback promptly.
- Identify and engage with influencers and partners for collaborations and campaigns.
- Build and nurture an online community by fostering meaningful interactions with followers.
Collaboration and CrossFunctional Coordination:
- Work closely with editorial marketing and design teams to align social media efforts with broader media campaigns.
- Support live events broadcasts or breaking news with realtime social media updates.
- Work closely with editorial marketing and design teams to align social media efforts with broader media campaigns.
Crisis Management:
- Monitor for potential social media crises and address issues proactively.
- Manage responses to controversial or sensitive topics with professionalism and tact.
- Monitor for potential social media crises and address issues proactively.
Key Skills and Competencies:
- Strong understanding of social media platforms algorithms and analytics tools (e.g. Meta Business Suite Hootsuite Google Analytics).
- Creative storytelling and content creation skills including copywriting and basic graphic design or video editing.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects in a fastpaced environment.
- Strong problemsolving skills and the ability to handle crises effectively.
- Knowledge of SEO and digital marketing principles.
Qualifications:
- Bachelor s degree in Marketing Communications Journalism or a related field.
- 2 4 years of experience managing social media in the media or entertainment industry.
- Proven track record of successful social media campaigns.
- Familiarity with media trends and audience preferences.
- Proficiency in design and editing tools (e.g. Canva Adobe Creative Suite).
Employment Type
Full Time
Key Skills
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