Digital Marketing Specialist - Resume Writing Services

Job Summary

We are looking for a highly skilled and motivated Digital Marketing Specialist to join our dynamic and resultsdriven team. The ideal candidate will have a passion for digital marketing creativity in developing compelling content and a strong analytical mindset. This role requires managing various digital channels creating content executing campaigns and driving business growth through strategic initiatives.

Key Responsibilities

1. Social Media Management

• Manage and oversee all social media platforms including Facebook Instagram LinkedIn and Google My Business (GMB).
  
• Plan create and publish engaging daily content including reels single posts carousels and stories aligned with brand messaging.
  
• Leverage strategies like relevant hashtags optimized headings and trends to maximize engagement and reach.
  
• Conduct cold calls to potential and existing clients for purposes such as collecting feedback building relationships asking for reviews or offering free resume reviews.
  
• Respond to social media inquiries and foster community engagement.
  

2. Content Creation

• Design edit and produce graphics and videos using Canva or equivalent tools.
  
• Develop highquality visuals tailored to specific branding guidelines and target audiences.
  

3. LinkedIn Outreach & Lead Generation

• Implement effective LinkedIn outreach strategies to build connections and generate leads.
  
• Engage with "Open to Work" users and potential clients to offer tailored services.
  

4. Email Marketing & CRM Management

• Create and manage email marketing campaigns using tools such as HubSpot MailChimp or equivalent platforms.
  
• Integrate tools like Stripe and Xero with CRM systems to streamline processes and enhance functionality.
  
• Maintain and organize the CRM database for improved efficiency in marketing and customer relationship management.
  
• Provide guidance on selecting utilizing and maximizing CRM functionalities while training the team on its features.
  

5. Advertising Campaigns

• Plan execute and optimize Facebook Ads campaigns to meet business objectives and drive conversions.
  

6. Reporting & Analytics

• Generate fortnightly performance reports for social media email campaigns and paid ads.
  
• Use analytics tools to interpret data and refine strategies for better results.
  

7. Website Management

• Maintain and update the company s WIX website with new content promotions blogs and products.
  
• Ensure website performance and functionality align with business goals.
  
• Upload and manage digital products (e.g. ebooks magazines subscriptions courses) for online sales.
  
• Provide expert knowledge on WIX functionalities updates and best practices.
  

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role.
  
• Expertise in managing social media platforms including Facebook Instagram LinkedIn and Google My Business.
  
• Proficiency in graphic and video editing with experience using tools like Canva.
  
• Demonstrated ability to generate leads through LinkedIn outreach.
  
• Experience in creating and managing email marketing campaigns and working with CRM systems (e.g. HubSpot MailChimp).
  
• Advanced knowledge of Facebook Ads management and optimization techniques.
  
• Strong analytical skills for interpreting performance data and generating actionable insights.
  
• Extensive experience in managing and maintaining WIX websites including content updates page creation and product uploads.
  
• Excellent written and verbal communication skills.