Marketing Automation Specialist
Marketing Automation Specialist
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Job Description
We are seeking a highly motivated Marketing Automation Specialist to join our Marketing Automation team. In this role you will be responsible for supporting marketing processes within our martech stack including lead routing building segmentation lists building emails auditing 3rd party integrations list importing and supporting database hygiene. The ideal candidate is someone who possesses a strong understanding of CRM and marketing automation tools has a knack for data analysis and thrives in a dynamic creative problemsolving environment.
What will you do
- Own lead routing rules and maintain automation that supports the lead lifecycle (capture qualification handoff)
- Build and manage dynamic audience & suppression lists for marketing campaigns
- Build emails using standardized templates in Pardot
- Devise and execute A/B and multivariate testing across subject lines layout time frequency audience segmentation etc.
- List imports & tool management
- Assist the Marketing Operations team with administration and technical support for Pardot/Salesforce and associated integrations
- Proactively identify & recommend process improvements in the lead lifecycle
- Document marketing operations processes for internal/external audiences
- Manage marketable database health: hygiene normalization subscription management
- Actively participate in crossfunctional sessions that require Marketing Operations expertise
Qualifications :
- Bachelors degree in Marketing Business Data Science or related field.
- Experience with hands on use of marketing automation tools and CRM systems.
- Strong analytical and problemsolving skills.
- Excellent communication and collaboration abilities.
- Detailoriented with a focus on data accuracy and cleanliness.
- Ability to work in a fastpaced dynamic environment and adapt to changing requirements.
- Prior experience in a B2B software company is a plus.
Additional Information :
** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
insightsoftware About Us: Hear From Our Team InsightSoftware (wistia.com)
Background checks are required for employment with insightsoftware where permitted by country state/province.
At insightsoftware we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We are proud to be an equal opportunity workplace.
Remote Work :
Yes
Employment Type
Remote
