Content Writer
Content Writer
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5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Title: Content Writer Specializing in Job Boards Online Training and Education
Job Overview:
Our client is seeking an experienced Content Writer with expertise in job boards online training and educationrelated fields. The ideal candidate will have a strong background in creating SEOoptimized content including white papers blogs case studies and landing pages tailored to the healthcare and education industry. This role requires a strategic thinker who can combine datadriven insights with compelling storytelling to drive brand awareness engagement and conversions.
Key Responsibilities:
1. Content Development
- White Papers: Research industry trends challenges and solutions to create authoritative white papers that position the client as a thought leader.
- Blogs: Write engaging informative blog posts on topics related to job boards online training and education trends in the healthcare and education sectors.
- Landing Pages: Craft persuasive conversionfocused content for landing pages that align with specific marketing campaigns or product launches.
2. SEO Best Practices
- Keyword Research: Identify highvalue keywords related to job boards online training and education trends in healthcare and education.
- OnPage SEO: Optimize content with strategic keywords meta descriptions alt text and internal linking.
- LinkBuilding: Collaborate with industry blogs influencers and partners to build backlinks and improve domain authority.
- Content Optimization: Regularly update existing content to ensure it remains relevant and ranks well in search engines.
3. Collaboration
- Marketing Team: Align content with ongoing campaigns promotions and brand messaging.
- Design Team: Work with designers to create visually appealing content including infographics charts and images that complement written materials.
- Product Team: Stay updated on product features and updates to create accurate informative content that highlights the client s value proposition.
4. Customer Success Stories
- Interviews: Conduct interviews with satisfied customers to gather insights and data for compelling case studies.
- Storytelling: Use a narrative approach to showcase the challenges customers faced the solutions provided and the measurable outcomes achieved.
- Visuals: Incorporate beforeandafter metrics testimonials and photos to make case studies more engaging.
5. White Papers and Reports
- Research: Dive deep into industry data surveys and trends to create authoritative white papers and reports.
- Positioning: Use these materials to establish the client as a trusted expert in the healthcare and education industry.
- Distribution: Promote white papers through email campaigns social media and partnerships to maximize reach.
6. Content Calendar Management
- Planning: Develop a content calendar that aligns with product launches seasonal trends and marketing campaigns.
- Scheduling: Use tools like Trello Asana or CoSchedule to organize and schedule content production and publication.
- Consistency: Ensure a steady flow of content to keep the audience engaged and improve SEO performance.
Requirements
Required Skills and Qualifications:
- Writing and Editing:
- Exceptional writing editing and proofreading skills with a strong grasp of grammar and style.
- Ability to adapt tone and style for different formats (e.g. blogs white papers case studies).
- SEO Expertise:
- Proficiency in keyword research onpage SEO and content optimization.
- Familiarity with tools like Google Analytics SEMrush Ahrefs.
- Research Skills:
- Strong ability to conduct datadriven research and create credible insightful content.
- Knowledge of trends in job boards online training and education particularly in the healthcare sector.
- Technical Skills:
- Experience with CMS platforms like WordPress or React JS.
- Basic understanding of HTML/CSS for content formatting (optional but beneficial).
- Canva platform designs and video creation
- Industry Knowledge:
- Familiarity with the healthcare and education industry or willingness to learn quickly.
- Understanding of SaaS platforms and their role in job boards online training and education.
- Education:
- A Bachelor s degree in Marketing Communications English Journalism or a related field.
Benefits
Job Title: Content Writer / Editor IT Services & Consulting
Industry Type: Job Boards Online Training and Education
Employment Type: Full Time Permanent
Salary: Rs.3 lakh to 4.5 lakh/annum
content writer
Education
Content writer
Employment Type
Full Time
